Now let’s talk about the thing that you came here for: Email list building with Facebook.
There are paid and organic strategies to grow your Facebook email list, and we’ll cover tactics for both of them.
Groups and online communities
When you find a group filled with people that match your ideal audience, this can be a great place to promote your newsletter or offer. Depending on how targeted the group is, you might just see all your potential customers gathered in one place. But, don’t get too excited. This approach needs effort and patience. You can’t barge into a group and shamelessly promote your landing page.
To find Facebook groups, enter fitting keywords in the search bar. Then check for the number of members and activity rate (how many posts are published per day). It’s also worthwhile to check comments, both for engagement and to get a feel for the group’s vibe.
Make sure to engage with people and build meaningful connections, and then promote (only when it’s relevant for the discussion). When in doubt, state this in your message (“I’m not sure if this is allowed, so please feel free to remove this message”) or contact the admin beforehand for approval.