The initial steps in setting up your email contest determine whether your contest will be a success or not. Ultimately, your goal is to build a list of engaged subscribers, so consider the following before beginning your preparations:
Choose your email collection platform
You need to be able to collect email addresses. This is why you’re running a contest in the first place. Apart from managing your email list, you can also create landing pages, pop-ups and sign-up forms using MailerLite. These tools will come in handy for your contest because the more opportunities you create for people to enter their email addresses, the better.
Set up a GDPR-friendly landing page
You’ll need to set up nicely designed, GDPR friendly landing pages and contact forms that you’ll use to gather the data you need. We will cover this in more detail later.
Segment your audience
You want as many eyes as possible on your giveaway, but not segmenting your target audience at the beginning is a misstep. You want to avoid high levels of spam reports, unengaged subscribers and high unsubscribe rates.
This is why you must determine who your audience is before you begin to customize your campaign. To do this, it’s important to create a selection of in-depth customer personas. A customer persona is a fictional character, that encompasses the most prevalent traits of one of your key demographics.
By creating these characters, you can start to imagine what your key demographics might be thinking, what they want and who they are.