Most of us spend a lot of time and money building our FB and Instagram business pages to stay connected with our fans. But what happens when you wake up one morning and your pages are gone?
Facebook can delete your page for any reason. How do we know? It happened to us. Here is the message we received the day our page mysteriously vanished:
None of these reasons in Facebook’s generic, automated notification applied to us. We were conducting business on FB the same way we have done for over ten years.
Our years of hard work gone in an instant. While shocking, we did not panic.
Facebook took away two important communication channels (FB and Instagram), but they could not take away direct access to our audience.
Imagine you have thousands of followers on social media. It’s a great accomplishment to build a large following. More followers open more opportunities to share your value.
But what happens if those social media channels vanish? You lose all of your followers. That is a horrible thought! It’s devastating for any business.
We spent a lot of time and money building up our FB page, but it was gone in the blink of an eye.
To our surprise, we were calm. Yes, it was a shock that something like this can happen, but at the same time, we knew that we did not lose our customers and fans because we had our subscriber list.
We never relied on social media to keep in touch with our audience. We still had our audience contacts in our email marketing database.
We were calm because we knew we could contact each person on our list to share the news and direct them to our new FB page.
This experience helped us take a step back and reevaluate why we even had a Facebook page. Social media has an important role to play in our marketing mix, but it will never be our primary point of contact for important business updates.
We already have an amazing MailerLite community group on Facebook where email marketing topics are discussed. We also create email marketing content and share it with our customers and subscribers through email.
We asked ourselves, ‘What could we do on our new FB page that wasn’t repetitive, but also added value to our audience?’
We decided to use FB and Instagram to highlight our team and our remote work stories. The page shares our experiences (both good and bad) and the steps we take to help everyone love their job.
At MailerLite, we are proud of our values. But instead of sharing a list of words that explain our values, social media gives us the opportunity to show the world how we live out our values on a day-to-day basis.
We are excited about this new journey and would love for you to experience it with us!
If you are interested in hearing our stories and learning more about the realities of remote work, please join our new FB page.
Social media is still a powerful and useful tool to find and engage new people.
Most of MailerLite’s growth comes from word-of-mouth marketing. Our customers share their love and positive experiences with others, and social media helps facilitate that word of mouth.
But once you connect with a new fan or follower on social media, your goal should be to get them on your email list as soon as possible. There are a few ways to do this. You can post a link to a landing page or even add a MailerLite web form on your Facebook page.
Social media and email marketing work best together!
While social media can help you find new subscribers, email marketing enables you to build long-term relationships within a channel that you own and control.
A few weeks ago, I gave a presentation at the MailerLite Symposium on how email marketing has recently evolved.
You’ll hear my reaction when we lost our Facebook page, but I also talk about new trends in email marketing including invisible emails, how to build a business with a newsletter, and how to measure success without traditional metrics. Check it out here.
Does anyone else have a scary Facebook story to share about their business? Let’s hear about it in the comments.