Asking your social media audience to join your newsletter is not an easy task. While they might love your company, they might not love email. The key is to make it worth their time. Give them something of value or give them options to only receive certain emails.
For example, with MailerLite, you can use interest groups inside forms, so that people can self-select which topics interest them the most. Or they could opt to receive biweekly vs. monthly newsletters.
Here are some methods that will vary depending on the platforms you’re on (and we’ll go through these in a moment).
1. Use a lead magnet
What appeals to you more?
Our guess would be the second one. We’re wired to think about what we gain from an action, aka, “what’s in it for me?” You can tap into this psychology by offering an incentive for people to join your email list. For example, they could enroll for free in your online course, get a special discount, access an online event, or download a printable workbook.
2. Host a giveaway
Everyone loves a good competition! You could share an even bigger prize for a few lucky winners (selected at random) who sign up to your mailing list. Giveaways can also be an opportunity for growth, for example by asking entrants to tag three friends in the comments section once they’ve signed up.
3. Include some FOMO
FOMO (fear of missing out) is another huge component of the human psyche! Make it clear that you have exclusive content on your newsletter which people will only be able to access by signing up. Just make sure that they understand exactly how this content will add value. By holding some special content back for your marketing emails, you’ll motivate people to subscribe to avoid those FOMO vibes.
Once you’ve worked out how you’ll draw people to sign up for your newsletter, you’ll need to ensure that people are finding your sign-up forms.