It’s much more natural (and effective!) to first make an introduction, get to know each other, form a relationship… and then let people decide whether they want to buy.
That’s exactly the idea behind email funnels. You can use a series of emails to build trust, rather than relying on the “BUY MY STUFF” sales pitch.
An email funnel serves as a roadmap to guide people through every step of the customer journey—from making introductions to building interest to finally pushing for a sale. Each stage is designed to create connections around your brand, and show your value so that your email subscribers get more and more excited about making a purchase.
When done right, email marketing funnels can strengthen your brand and ramp up your conversion rates. Let’s see how!