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Get inspired! 77 digital product ideas you can sell online

· 23 min read · E-commerce · Jan 18, 2023
Norbert, customer support

Whether you’re looking for a side hustle or ready to start an e-commerce empire, our list of the best digital products to sell online is for you.

Digital products are assets or pieces of media that can be sold online. If you’ve downloaded a music file, a PDF guide or an ebook, you’re already using digital products. 

The biggest benefit of digital products is that you can sell as many as you want without ever having to replenish your inventory. As the selling costs are so low, these products can be extremely profitable. 

There are many different types of digital products that you could sell, which makes deciding what to build the hardest part of getting started! We wrote this list of 77 divgital product ideas to help you get over that first hurdle and build your digital empire.

We think digital goods are awesome. But if you need a little persuasion, here are 6 reasons why you should sell digital products: 

  1. Your inventory will never run out: Say au revoir to supply and demand issues. You can sell your digital product again and again.

  2. You get passive income: Once you’ve set up your digital product sales funnel, you can keep making sales without putting in any more work. Just relax and enjoy the paychecks.

  3. You can scale sales easily: Sell more products without worrying about your supply chain or increasing production. 

  4. Your startup costs are low: You don’t need investments and shareholders to get going. Just create a product that makes sense with your budget.

  5. You enjoy more freedom and flexibility: If you achieve passive income, you’ll free up time to focus on more important things. Like your dog, water skiing, stamp collecting, or whatever else makes you happy.

  6. You can reach a wider market: Some clients might not be able to afford your services, but they can afford your digital product. This makes your business open and accessible to everyone.

If that isn’t love at first sight, we don’t know what is! Digital goods give you an extra source of income while allowing you more time to focus on other things—like the next opportunity for your online business.

There are many types of digital products. When reading our list, you’ll notice that most of them fall into the following categories.

  • Ebooks and PDF resources: This can include fiction and practical guides

  • Software: Widgets, apps, themes, and plugins make great digital products

  • Digital media: Consider selling podcasts, short videos, stock photography or other types of digital media

  • Graphics and digital art: Put your design skills to use by creating and selling your art

  • Online courses and communities: Creating an online course is easier than ever and a great way to share your expertise. Communities can also help build authority in your field.

Not all of these options will be suitable for you and your business. But we’re confident that the variety of products available means you’ll find something that fits your skills and industry. Now, onto the list!

Now you are hyped up about how great digital products are, it’s time for us to show you the best digital product ideas!

Our list includes 77 ideas for 15 different industries. If your industry isn’t on the list, we hope you can get inspired and find ways to apply the ideas to your area of expertise.

Sell digital products with MailerLite and Stripe

Are you feeling inspired? We definitely are. Luckily for you, we have the perfect tool to help you start! MailerLite integrates with Stripe, a popular payment processing tool. This allows you to set up one-time and recurring digital product (subscription) purchases on your MailerLite website or landing pages. Check out this article on how to sell digital products and subscriptions with MailerLite or watch the video below to learn more! Go on, we dare you. 

Digital products are a great way to monetize the audience you have built up through blogging. Remember that the digital product must hold more value than what you’re already sharing for free—so make it good!

Here are some ideas for bloggers: 

1. Membership site: Set up a site with exclusive content that customers can access through a monthly or yearly subscription. 

2. Planners and journals: Share your lifestyle tips and routines in a printable PDF.

3. Podcasts: Interview influential people in your field and share insider tips and ideas. Here are some of our favorite digital marketing podcasts for inspiration and a podcast email marketing guide to help promote your show. 

4. Downloadable guides: Make them relevant to what you blog about. For example, handicraft experts could create an ebook or PDF guide to teach followers about a specific craft. 

5. Paid newsletters: Set up a paid newsletter that goes deep into the topics your blog discusses. Use your blog to drive signups and traffic. For example, A Media Operator has a free newsletter and blog that it uses to promote a weekly paid newsletter.

Paid Newsletter Example
Source: A Media Operator

Enter the world of gigs, freelancers and digital nomads. Every freelancer picks up plenty of knowledge on their journey that can be packaged up into a digital product to help others. Once the product is ready, freelancers can use email marketing to promote it.

6. Beginner’s guide to freelancing: Write an ebook on how you started freelancing.

7. E-learning course: Create a certified course about your profession. 

8. Online community: HerSuiteSpot has created a platform of mentors and resources for female entrepreneurs and freelancers.

Freelancer digital product example
Source: HerSuiteSpot

If you’re a counselor, life coach or wellness expert, you can use digital products to help a wider audience. 

9. Paid newsletter: Share meditations, guides and tutorials via a paid newsletter subscription. Read this article to find out more about how to start and run a paid newsletter

10. Meditation audio: Sell 10-15 minute audio recordings of meditations and mindfulness exercises. 

11. Video courses: Create a video series of coping strategies, grounding techniques and wellness tips. 

12. Printable journals and wellness trackers: We love this wellness planner being sold by IlluminateCommunications. 

Life and wellness digital product example
Source: IlluminateCommunications

Design skills are always in demand. And so are design-related digital products. Here's a long list of digital product ideas for designers.

13. Wallpapers: Everyone loves a nice background for their desktop or smartphone. 

14. Emojis: Why not create some unique emojis for your customers to help their messages stand out? 

15. Posters: Get arty and design printable posters buyers can use to decorate their space. 

16. Fonts: Create special text styles and fonts and sell them to your audience. 

17. Photoshop templates: You could offer product mockups, effects, layouts and more. 

18. Business card templates: Help your customers look professional with stylish business card templates. 

19. Infographic design templates: These are great when people want to clearly present a lot of data and information. 

20. Presentation templates: Give your customers a presentation design that stands out. 

21. Invitation templates: Help people make an impression at their big event. They’re especially useful for weddings! 

22. Comic templates: Graphic novelists and comic artists will be fighting to get their hands on these! 

23. Printout origami: If you enjoy origami, create printable templates to help others join in the fun. 

24. 3D printer design files: Share your 3D printable files with your online community. 

25. Icon sets: Give people unique icon sets for their website or landing page

26. Animations: If you’re a whizz at animations, sell them to video creators and YouTubers. 

27. Premade graphic designs: Create ready-made designs you can sell online. 

28. Create a website design checklist: Alberta Designs is website design agency. It offers this checklist to reach an audience beyond its design clients. 

Designer digital product example
Source: Alberta designs

IT specialists are in high demand! Almost every business is dependent on IT services to keep operations running smoothly. Here’s a list of digital product ideas for IT specialists.

29. Apps: Once you’ve designed your mobile app, you can either add a paid plan or in-app purchases. 

30. Video games: You could create a video game series and monetize it through subscriptions, in-app purchases, or simply through selling the game for a one-off fee. 

31. Website themes: Sell premade themes that customers can download and use on their website. 

32. Browser plugins: Create software to let users customize the browsing experience. 

33. Hosting: Provide a web server where clients can store their files and data. 

34. Code snippets: Share reusable code for your customers to use on their sites. 

35. Integrations: Build a product that integrates with another. For example, Collect.Chat is a chatbot integration you can easily add to your website. 

IT digital product example

Business owners and entrepreneurs have plenty of useful knowledge and expertise! Share your business hacks and strategies using the digital product ideas below. 

36. Business podcast: Audio content is more popular than ever, and it’s easy to produce! All you need is a USB microphone, free editing software like Audacity, and a podcast hosting platform. 

37. Resume templates: Sell CV templates to help your customers get hired. 

38. Careers advice ebook: Write an ebook to share your experiences and insights. 

39. Job newsletter: Create a weekly paid newsletter that sends out the best job opportunities in your industry. 

40. Masterclasses: Share your specialized knowledge in an e-learning series. 

41. Online communities and resources: Create a community to help people in your industry connect. For example, Superpath is a community for content marketers. 

Business digital product example
Source: Superpath

Calling all writers! You have two options for digital products: either sell your writing, or create digital products for other writers. Here are some of our top ideas. 

42. Fiction and non-fiction ebooks: Your ideas and creativity can be a key source of income if you publish and sell ebooks. 

43. Deleted chapters, spin-offs, short stories and extra scenes: Capitalize on the popularity of a book by publishing extra story snippets for your readers to buy. 

44. Self-publishing guides: Many writers are interested in self-publishing, but feel overwhelmed by all the steps needed for a successful launch. If you’ve already been through the process, share what you learned. 

45. Novel planning sheet: Many people have great ideas for books, but they aren’t sure how to map them out. Create a downloadable planning sheet to take out the guesswork. 

46. Ebooks about writing: Create a book writing kit for your audience to download. 

47. Private proofreading community: Set up a private community where writers can share their projects and give each other constructive feedback. Critique Circle is a good example with both free and paid membership levels.

Writer digital product example
Source: Critique Circle

Thanks to the Internet, artists can sell both physical products like prints and canvases, and digital products and downloads. Here are some of our favorite digital ideas. 

48. Painting video tutorials: Create a video series on how to paint. You could create different levels for different abilities. 

49. Drawing guides: Make a series of step-by-step PDF guides about drawing. Your customers could choose from different themes, such as architecture, animals, or portraits. 

50. Designs: Make these relevant to your expertise. If you can sew, share the patterns you use. Or, if you’re a sculpting expert, share your designs. 

51. 30-day email course: Teach your audience how to tap into their creativity and explore the creative process in a 30-day series of emails. 

52. Clip art pictures and symbols: Turn your art into computer icons that people can download and use on their own sites. 

53. Printable coloring sheets: Turn your artwork into a coloring sheet for customers to download and print. We love this Frida Kahlo coloring sheet, created by Fox + Hazel.

Artist digital product example
Source: Fox + Hazel

Take your expertise out of the salon and get it online! People love to know about top products, makeup techniques and the latest beauty advice. Here are some ideas: 

54. Home recipes for healthy skin: Create a downloadable ebook with home remedies for skincare. 

55. Hair and makeup tutorials: Video courses are crazy popular (YouTube registers over 700 million views of beauty-related content per month)! You could set up a subscription series, where customers receive a new tutorial every week. 

56. Certified courses: Let your customers become qualified beauty experts! You could run an online course like the Institute of Makeup Artistry.

Makeup digital product example
Source: Institute of Makeup Artistry

If you’re a parent or work at a school or a kindergarten, you know the value of anything that will keep the (darling) little monsters entertained! Here are some ideas to try. 

57. Printable games and riddles: Create games such as crosswords, word searches, or mazes. 

58. Kids’ audiobooks: Write a short story and record yourself (or a voiceover artist) reading it, then sell it as an audiobook. Perfect for children to listen to in the car, or before bedtime. 

59. Virtual field trips and activities: In the example below, The Thinking Kid organized virtual sessions on Aesop’s fables, circus tricks and Mars. 

Childcare digital product example
Source: The Thinking Kid

Calling all chefs, cooks and food-lovers! Share your culinary knowledge and experiences with the world using these hot digital product ideas.

60. Nutrition plans: As we grow more health-conscious, everyone is on the lookout for wholesome and nutritious meal plans. 

61. Recipe ebooks: Don’t keep your recipes a secret! Create an ebook and share the joy with your customers, like This Savory Vegan.

Food digital product example
Source: This Savory Vegan

Musicians can access a huge market thanks to the Internet. 70% of internet users listen to music streaming services each month, so the demand for music digital products is high! 

62. Downloadable songs: Sell your songs online, with different pricing for personal or commercial use. 

63. Online course: Create an online course that teaches how to play your instrument.  

64. Sound effects: Sell sound effects to video and music creators. 

65. Voiceovers: Create downloadable premade voiceovers. 

66. Instrumental tracks: Build a gallery of instrumental tracks for people to buy. 

67. Beats: Create beats and sell them online. Brad Kins Beats is an e-commerce platform that does just that. 

Music digital product example
Source: Brad Kins Beats

Get your customers’ heart rates pumping with these fun digital product ideas! You could also share teasers of your workout videos and meal plans on your social media account to attract new customers. 

68. Weekly workout video subscription: Release a new workout video every week to keep your customers on their toes! 

69. Meal-prep plans: Give your clients a little help in the kitchen with some healthy recipes and meal plans. Share them weekly in a PDF, or put everything together into an ebook. 

70. Workout plans: Fitness and nutrition coach Dorota Soto created this 8-week program aimed at busy moms who want to live a healthier lifestyle. It comes with a private Facebook group and workout videos.

Personal trainer digital product example
Source: Doroto Soto

A photographer’s skillset is highly sought after in pretty much every field! Whether you specialize in weddings, business events or cat food advertisements, you can create some awesome digital products. 

71. Photoshop presets and filters: Help your customers find the perfect look for their social media page or website, with premade presets and filters. 

72. Stock photos: Michelle Buchanan delivers stock images into her clients’ inboxes every month. This free digital product can result in sales of her paid services.

Photography digital product example
Source: Michelle Buchanan

Video content is one of the most popular digital products. If you’re a videographer, think about selling some of these digital goods. 

73. Short films: You could sell premade short films to festivals. Or use a tool like Vimeo to sell videos directly to your audience.

74. Video animation intros: YouTubers will go crazy for premade introduction templates that they can add to their videos. 

75. Stock video: Maybe you filmed a battle reenactment or footage of a rare animal. Other videographers will be keen to get their mitts on them, so why not sell them as stock footage?

76. Videography tutorials: Show beginner videographers how you got started, the equipment you use, and the best filming techniques in your field. 

77. LUTs and presets: Check out the example below from Jeven Dovey, who sells preset video colors that other videographers can use.

Videography digital product example
Source: Jeven Dovey

Want to learn more about selling digital products? Here are answers to some of the most common digital product-related questions. 

What are digital products?

Digital products are products you sell and deliver online. If you can download or stream it, it’s a digital product. Common examples include ebooks, PDFs, online courses, tools, media, and reports. 

Where can I sell digital products?

You can sell digital products on your own website. To do this, you’ll need a page for your product and integration with a payments platform like Stripe. MailerLite’s landing page and website builder makes it easy to sell products on your website. Selling products on your own website means you’ll avoid the fees charged by third-party platforms. 

How can I sell digital products without a website?

If you don’t want to create a website, you can still sell digital products on third-party platforms. Some of the most popular ones are Gumroad, Amazon, Udemy, and Etsy. You can even sell digital products on eBay! Check out this article for more on how to sell digital products online.

What digital products can I sell?

Our list has a ton of digital product options, but choosing a single one can be tough. We recommend looking at what other people in your industry are selling and using this as inspiration. You can then match this to your skill set, interests and audience needs to finalize your product idea. 

How can I make digital products to sell?

There are plenty of tools available that will help you create digital products. For example, Canva helps with design, Audactiy and GarageBand help with audio, and iMovie and DaVinci let you create movies. 

How can I create a website to sell digital products?

The easiest way to create a website to sell digital products is to use a website builder with payment processing functionality. For example, with MailerLite, you can create a website to promote your product and then set up Stripe integration to process sales. You can then deliver the product to your customer with our email marketing features

Well, there you have it! We’ve raced through a grand total of 77 ideas for your next digital product. Today’s the day you create your digital product and generate passive income!

What are your favorite digital product ideas? Let us know in the comments below!

Jonas Fischer
Jonas Fischer
I'm Jonas, Content Manager at MailerLite. I’m not the 4th Jonas Brother, but I do write content (which is similar to being a teen heartthrob). After writing for a bunch of companies over the years, I discovered my professional passion—helping add some humanity to B2B marketing. Email is the perfect place to start!