Why this landing page rocks: "Molly's Suds uses a very clear CTA asking visitors to 'Subscribe'. Nothing fancy. The button length and color fit the design as well."
A call-to-action is what you want your visitors to do. It sounds very simple, yet a good CTA requires some extra thought and creativity.
You want it to be clearly visible, enticing and button-shaped. Make your CTA button as easy to spot as a billboard in the desert.
Consider the color of it as well. Does it match the rest of your color scheme, yet still stand out? Psychologists agree that colors are a big part of marketing and should be used with consideration. Here are some examples:
Yellow is associated with optimism, clarity and warmth
Orange is friendly and cheerful
Red is exciting and bold
Blue is associated with trust and strength
Green means peaceful and healthy
The use of white space promotes balance and calmness
When it comes to CTA buttons, there are 2 popular choices: Red or green. In fact, there are multiple case studies on whether red or green leads to the most landing page conversions.
The other important aspect is the wording. You clearly want the CTA to be something more interesting than a plain “Submit”. Who would want to submit to anything? I know I wouldn’t!
Instead, use phrases like “Get the book”, “Subscribe to my newsletter'', “Yes, send it NOW!” This makes the reader more excited and tells them exactly what to expect when hitting the button.