The best way to gather subscribers is to offer them an incentive to sign up for your list (also, an email magnet). If you’re an author, this gift could be a free chapter of your latest book. In the marketing field, subscribers often get excited about content like infographics, guides or eBooks. A lead magnet email sequence using automation delivers your content gift for you, directly after a subscriber joins your list.
The lead magnet automation workflow is triggered when a new subscriber is joining the group attached to the signup form. You’ll first need to create a signup form dedicated to the content offer. Content offers are usually sent out immediately, without any delays. This way, the reader can immediately enjoy the content they’ve applied for.
*Note: You can also use the trigger When subscriber completes a form. The difference is that it applies to any form in your MailerLite account, so you don’t need to worry about what group is assigned to the form.
This works well if you have a form for a specific interest group or the form allows subscribers to self-select several groups. Since forms can have more than one interest group, you can target several groups at once and send them the same content offer email automatically.