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Automation templates

Abandoned cart automation

E-commerce integrations

MailerLite accounts integrated with Shopify, WooCommerce, BigCommerce or PrestaShop can use this automation template to remind your customers about their abandoned cart items. You can choose the delay before the abandoned cart email triggers and send more reminders after a few days.

Browse the rest of our template gallery for more pre-built workflows, newsletters and landing pages, or sign up for MailerLite and try them all out today!
Abandoned cart automation


This workflow template uses an e-commerce trigger. E-commerce triggers are exclusively available on accounts that are integrated with Shopify, WooCommerce, BigCommerce or PrestaShop.

How do I use this template?

  1. Go to the Automation page and click New automation

  2. Select the Abandoned cart template

  3. Select a shop for the Abandoned cart e-commerce trigger and set a delay time (e.g. 6 hours)

  4. Click on the Email step to design your abandoned cart email

  5. Make sure to add the abandoned cart block in your email so it automatically fetches the abandoned items from your customers' carts. Once you’re done creating the email, click Done editing

  6. Below you’ll see a Condition step set to Workflow activity, Email #1, Had any link clicked*

  7. On the Yes path, click the Action step add a group (e.g. Buyers) to the Move to a group action

  8. On the No path, click the Email step and use it to resend the abandoned cart email

  9. Save the email and turn ON your workflow

This is just one great example of how you can use this template. You can edit this template as much as you want to make it work for you. The sky is the limit!

Note: You can only use this template when you have an ecommerce store connected to your account.