I’m sure you know what background images are but do you know how they technically work? That requires some more explanation.
In emails, it’s an image that is placed in the background element within the code. Because it’s in the background, new blocks can be layered on top (such as text, video, buttons, etc). This makes email backgrounds so exciting, as they can give you an entirely new way to design your newsletters.
Email tools, like MailerLite, can add background images automatically. You simply need to upload the jpg, png or GIF background image you’d like to use.
We’ll also briefly talk about coding a background image in an HTML newsletter for those of you who prefer to code yourselves.
Did you know? In MailerLite, you can add a background image for the entire layout (left) and background images for separate elements (right), like text blocks.
You can see the difference below. Comcast uses a background image, while photographer Kanacia James uses a text block with a background image and text layered on top.