GIFs in email are taking over, and rightfully so! They’re interactive and visually engaging, letting you convey your story in a way that keeps your subscribers’ attention.
Of course, it’s important to be strategic about the use of animated GIFs in your email campaigns. Things like placement, frequency, technical aspects and copyright regulations should be considered before inserting GIFs in your newsletters.
By the end of this guide, you’ll know how to correctly embed GIFs in emails and the different ways to use them to enhance your email content.