Additional components for your email signature
Take your email signature to the next level with these additional elements. Keep in mind, not all of these are right for every business—choose those that are relevant and don’t overdo it!
Put a face to the name with a photo of yourself. It adds a personal touch and makes your emails more memorable.
2. Company address
Providing a physical address adds credibility to your business, and makes your emails more professional.
3. Mobile number
For larger businesses with multiple employees, including a mobile number provides a way for people to call you directly, and feels more personal.
4. Meeting links
Remove all barriers to getting on a call by providing a link for people to book meetings at a time that suits them.
5. Call to action (CTA)
Adding a CTA to your signature is a great way to maximize sales and marketing opportunities without going into a full-on sales pitch. They help to drive traffic to your website and increase conversions.
6. Social media links
Your social media profiles are an extension of your brand identity. They give subscribers a window into what you’re all about, a chance to follow you on various platforms, and the ability to engage with you in multiple ways. They also contribute to driving traffic to your website!
7. Company slogan
Further align your email signature with your brand identity and values by including your company slogan.
8. Promotional material
If it fits with your approach and goals, you may want to include any relevant promotional material such as links to special landing pages, discount codes and special events. Keep it light and don’t be intrusive!
9. Legal disclaimer
Depending on your industry, you might need to include a disclaimer in your email to clarify certain requirements and follow specific guidelines. Email disclaimers cover confidentiality, security, contracts, employee liability, and the right to unsubscribe.
Here’s an example of a legal disclaimer from Coinbase. As you can see, they can become quite long and technical! If you’re unsure, consult a professional so any disclaimers are accurate.