People living with any physical or cognitive disabilities have the right to access information, the same as anyone else. And we want our content to be as accessible as possible, so that we can reach a wider range of subscribers. It’s a win-win! In fact, some countries have already made it the law.
US-based companies should make their email marketing accessible according to the Americans with Disabilities Act.
Ontarian companies must comply with the Accessibility for Ontarians with Disabilities Act, which comes into force on 1st January, 2021.
The latest standard on content accessibility is officially called the Web Content Accessibility Guidelines 2.1. (or WCAG 2.1. for short). This standard was created by the WAI (Web Accessibility Initiative) with the goal of making the Internet an accessible place for everyone.
At first, you might worry that adapting your web page content could take too much time. However, in the long run, these changes will make your newsletters and landing pages look more logical, and they will also be easier to understand and read.
Accessibility isn’t just for people with disabilities, it’s about creating a simple, straightforward user experience for everyone. Like we said before, it’s a win-win!
We know how important it is for our clients to be accessibility-compliant, and we’re continuously developing our service to make it as easy as possible. All you have to do is stick to these 7 guidelines to make your websites, landing pages and email newsletters more accessible.