Imagine you’re selling plane tickets to Hawaii. Sure, you’ll mention the flight details and the price… but you’ll win people over by showing photos of the beautiful sunsets and sandy beaches! Those email images will get people excited about packing their bags and hitting those waves.
The human brain processes images 60,000x faster than text and 90% of information transmitted to the brain is visual. Newsletter images support your message and motivate readers to feel or do something—making them a crucial part of your email marketing strategy.
We’ll show you 10 different ways in which embedded images can help your emails perform better, along with real examples from companies and marketers that are doing it right.