Ilma from MailerLite

Ilma3 min readTips & ResourcesAugust 17, 2016

Images in email newsletters

Images in email newsletters

Image is a powerful tool to convince your customers to act.

Let’s say you are selling plane tickets to California, USA. What will you include in your newsletter? Price. Date. And… A photo of a sunset in California on a sandy beach. That will greatly help your customers to imagine what experiences they can get if they purchase the ticket. It’s much easier to sell sunsets than flight tickets, right?

What can you gain if you include images in newsletters? To help you get started, I’ve collected a list of 10 awesome examples from MailerLite customers who use images to convey a message to their customers.

1. Use images to illustrate your product/service

Example – Deep Wear newsletter:

Images in email newsletters to illustrate product/service

2. Use images to share good news

Example – Tiny Heirloom newsletter:

Images in email newsletters to share news

3. Use images to stand out and get recognized

Example – Marc Johns newsletter:

Images in email newsletters to stand out

4. Use images to set the mood

Example – Barn Images newsletter:

Images in email newsletters to create mood

5. Use images to be seasonal

Example – Primitive Blessings newsletter:

Images in email newsletters to be seasonal

6. Use images to engage with your readers

Example – Limeapple newsletter:

Images in email newsletters to engage readers

7. Use images to appeal to your readers’ senses

Example – QuotesGram newsletter:

Images in email newsletters to appeal

8. Use images to support your message

Example – Think Clearly newsletter:

Images in email newsletters to support message

9. Use images to show personality

Example – limeSHIFT newsletter:

Images in email newsletters to show personality

10. Use images to ask questions

Example – FreeYork newsletter:

Images in email newsletters to ask questions

Some email providers don’t display images by default. The readers only see the ALT text (it’s short for “alternative text”) attached to each image. It’s the text that explains to your readers what the image is about. But you may get more creative and use ALT text as CTAs.

Don’t forget to add ALT text when you create an email. Here’s how you can do it on MailerLite:

Images in email newsletters alt text
Learn more about email design
Ultimate Guide - How to design effective emails

Editor’s note: This post was originally published in September, 2013 but has been updated for accuracy and comprehensiveness.