In fact, brand authenticity is an important factor when deciding what brands customers like, support, and choose. If a company leverages more transparency, then it is easier for people to trust them, and that drives brand loyalty.
Once customers trust your brand, they will be more likely to choose it over others. As a result, this means growing revenue.
However, building brand authenticity takes a considerable amount of time and effort. Thus, the more communication channels you use to build brand authenticity, the better. But if you are going to start with one, make it an email.
So, why should you use email marketing to build brand authenticity?
Choose the best way to connect with customers: 61% of consumers believe that email is the preferred communication channel to be contacted by brands online.
Suit customers’ preferences: use email marketing for building authenticity instead of boosting sales as around 76% of people find ads in newsletters annoying.
In this post, I’m going to share nine ideas for email newsletters that can help you build brand authenticity.