If you ask us, you should always use colors! Even in text-only emails, you can incorporate color to highlight certain words or a link you want subscribers to click.
In a text-laden email, a hint of color can catch the eye’s attention.
Whether you’re designing a newsletter with an email template or starting from scratch, remember the following rules of thumb:
1. Don’t overdo it
Good emails have one main call to action and the design is centered around it. If your CTA encourages readers to click a “read more” button, you want that button to pop. Therefore, avoid grey, black or dull colors. Use the most eye-catching color from your palette.
Oftentimes the complementary colors are best for this purpose.
Although using many colors in emails can look gorgeous, the reader might get lost in deciding what matters. Everything screams for their attention, especially when you use a lot of “loud” colors. Pick your colors wisely to make sure your message doesn’t lose impact.
The color newsletter below from fashion brand gorman is an example of a little too much of everything. Though all images are beautifully designed, the CTA buttons that lead to the shop are not easy to spot at first glance.