That said, let's see how you can write welcome emails that pack a punch.
1) Showcase your value proposition upfront
People don't buy generic goods. They are attracted to one-of-a-kind products. For prospects to pick your product from the countless options out there, you must position it, so its uniqueness shines through.
What better chance to do that than in your first message to new subscribers?
2) Personalize your message
Personalization is more than using subscriber's names as a greeting.
It also means using a conversational style, so your audience warms up to you. Plus, send emails as a person, not a distant brand. And stick to a consistent brand style and tone across channels, so users can recognize it whenever they interact with your business.
3) Send your welcome email within minutes
It's important to send your welcome email right after customers sign-up or buy. Why?
The experience is still fresh, so:
They're very excited about knowing your brand.
They remember your business. Reinforce that.
They're likely to return to your store and buy your products.
Smart stores automate the whole process, so the email kicks in at a set time. In fact, 4 of 5 businesses in the U.S. already use at least one SaaS application for marketing automation.
You’ll need someone on your team to help you manage the tools you’re going to use for your welcome email workflows. Use a password manager to make it easier for them to access these tools without having to share your login information.
To get started, choose a team collaboration tool like Monday.com, Slack, or Flowdock to manage all of your team members and software in one place.
4) Set clear expectations
Use your welcome email to spell out what subscribers should expect from you. Things like:
How they landed on your email list.
How often you will email them.
Choice of content they want to receive.
5) Have a clear call-to-action (CTA)
Here's the thing:
You don't write emails for fun. You write to them to drive a specific action. Maybe you want your audience to:
Check out your latest product.
Buy a discounted product using a promo code.
Follow you on social media.
Answer your survey questions.
Whatever it is, present your CTA with clarity, so that your audience knows exactly what you want them to do.
6) Use a custom domain name and pay attention to your subject line
What do you look at once you get an email from a brand? If the guess is right, you probably pay attention to two things: The sender and subject line.
The reason being, you want to confirm whether the email is from someone you know before you decide to click on the email to read their message.
The same applies to your subscribers. Set up emails under your website domain to increase legitimacy and trust rather than using a standard “gmail.com” address.
As a business owner, you're also familiar with how crucial subject lines are to getting business emails opened.
To win your subscribers' hearts, avoid generic subject lines such as “Your subscription has been confirmed.” Get creative. Come up with something more intriguing to pique the interest of your audience. However, when in doubt, lean towards clarity, not cleverness.
7) Leverage the power of templates
Templates are handy for creating welcome emails. So the sooner you learn how to set up an email template, the better it is for your business. Email templates can you achieve the following:
Automate your welcome series.
Create beautifully designed emails.
Help you easily brand your emails.