Now that you’ve got your signup form up and running, it’s time to look at what emails are a must in your step-by-step email journey to blog success.
Step 1. The double opt-in email
Single vs. double opt-in: You probably heard about this.
Single opt-in means that when someone or something (hi bots) subscribes via your form, they’re immediately added to your email list. Just like buying Instagram followers, it’s quick and easy but promises very little quality.
It’s much better to use a double opt-in form.
After signing up, the reader will receive a double opt-in email to confirm their newsletter subscription. Not everyone will confirm, but that’s a good thing.
If they do, you know that these readers are real and want to engage with you. This way, you’ll save money and increase your email success because you’re only sending emails to the folks that want to hear from you.
The double opt-in mail is highly recommended (in the EU it’s even mandatory).
This email is the first contact between you and the reader.
Normally, these emails are short and to the point. There isn’t anything else that needs to be done other than confirming that the subscriber is indeed the owner of the email address.
👉 Tip: Don’t sell anything in this email, your DOI-mail needs to be completely free of sales efforts and advertisements.
Step 2. The welcome email
Why not start a conversation with your new email buddy directly after they’ve confirmed their subscription? This is where autoresponders come in (AKA email automation). The road to successful email marketing starts with making a great first impression, and the welcome email is your opportunity to break the ice and start the relationship off on a high note.
In the welcome email, you can:
Introduce yourself and tell your story
Highlight must-read posts
Tell the reader what they can expect from your newsletters
Ask the subscriber to add you to their contact list (to increase email deliverability)
Ask questions to get to know your new pen pal better
And if you're still stuck and need some inspiration, we've compiled a summary of 15 of the best welcome email examples.