Luckily there’s one tool to use that will handle a big chunk of your marketing work, so you can focus on the logistics.
Meet the marketing intern of your dreams: email!
Email marketing tools are great for events, as they can take over a big part of attracting, engaging and informing event visitors. Currently, 40% of the event organizers stated that email marketing is still their preferred channel for the event promotion (Bizzabo’s 2019 Event Marketing Report).
You’ll love email marketing because it’s cheap, requires little resources and can be scaled to reach both small and huge contact lists at once.
With event email marketing, you can:
Create a buzz even before the event details are finalized
Boost the sales of your early bird tickets
Promote your event with giveaway promotions
Remind readers with a countdown to buy their tickets in time
Send payment or event registration confirmation emails
Gain excitement by talking about what the reader can expect on your event
Communicate practical information (such as the location and timetable)
Share memories in a follow-up email campaign
In this article, we’ll show you how email marketing for events works. We’ll guide you through setting up signup forms and event email automation campaigns from scratch. Throughout it all we'll sprinkle some email marketing tips. We’ll also add event newsletter examples, ideas for event subject lines and email marketing best practices. Afterward, you can apply these learnings for your own event!