Let’s get down to business and start working on your podcast email marketing strategy!
Step 1. Define your goal
You can use your email campaigns for a variety of reasons—from notifying people about your latest episodes to selling products or memberships.
Every email campaign should also aim to strengthen relationships and engage your audience, but specific goals have slightly different approaches.
For example, episode-release emails are purely informative, whereas campaigns promoting merchandise or memberships need a sales approach. For the latter, you’ll need to think of an email sequence that offers readers value before they’re asked to buy from you.
Your goal helps you come up with the bigger picture, and how all your digital marketing campaigns work together to get you from A to Z.
Step 2. Choose an email marketing service
An email marketing tool will help you create and automate newsletters, segment your audience and analyze your results.
When choosing your email service, it’s good to keep certain things in mind:
What’s the editor like (e.g. drag & drop)? Can you design newsletters exactly as you want?
Can you easily engage people through email (e.g. asking for feedback using survey blocks)?
Are there marketing automation or RSS-feed possibilities (e.g. to automatically notify subscribers about the latest episodes)?
Do the reports provide enough information to analyze your efforts?
Are integrations for your podcast platform available (e.g. Podbean, Zapier)?
Can you sell digital products or subscriptions through your landing pages?
And then, of course, it’s good to compare prices to see which email software fits your budget and provides the best value for money.