Gediminas from MailerLite

Gediminas6 min readNew features and updatesSeptember 2, 2020

MailerLite pop-ups just got way more exciting (see how!)

MailerLite pop-ups just got way more exciting (see how!)

Get ready, because your pop-ups are about to steal the show! Today we’re introducing you to your updated pop-up builder that is packed with new features.

Over the past few months, we’ve collected your pop-up feature feedback. We read all the suggestions you sent us from your emails, social media posts and blog comments—and got to work.

The result? Lots of updates, awesome new templates and more!

A quick overview of your new options:

  • Pick from 16 great pop-up templates in various categories
  • Use floating bars, slideboxes, sidebars, full-screen pop-ups and more
  • Drag & drop blocks to create your custom pop-up
  • Use new content block options
  • Customize them with different styles, fonts and alignments
  • Edit faster with inline editing
  • Use different field types, such as radio buttons and dropdown
  • Redirect visitors to a custom success page

Plus, all pop-ups are mobile-friendly, responsive and compatible with search engines like Google (aka they won’t affect your ranking).

Keep scrolling for more details. At the end, we’ll announce more improvements we still have in store for you. If you have any suggestions, we’d love to hear from you in the comments!


All the new pop-up feature improvements explained

New pop-up templates and styles

You asked for more variety, we listened. You can now pick from 16 pop-up templates, decorated in different styles and sizes. Each pop-up can be transformed into a style that fits your page best. 

You can select:

  • Regular (in the middle of the screen)
  • Floating bar
  • Sidebox
  • Full-screen
  • Half-screen
Transform your pop-ups to a different style with one click

We’ve styled them with different industries in mind, like health, travel, food and marketing. Of course, each pop-up can be customized to fit your brand.

Pop-up categories

Brand new pop-up builder

Meet your brand new builder for your pop-ups! This versatile and flexible builder unleashes your creative side and helps you design pop-ups that fit your brand. 

Pick any pop-up template and transform it into whichever style you want. With one click, you can change pop-ups from sidebars to floating bars to full-screen pop-ups, and back again. This gives you all the freedom to quickly experiment with pop-up styles, without the need to build each one of them.

Once you’ve found your style, you can use the drag & drop builder to add and position different content blocks. With inline editing, you can customize your pop-ups with ease and edit content directly within the pop-up.

Pop-up builder blocks

Customize pop-ups with flexible settings

For each pop-up, you have endless settings on hand to customize the pop-up to your liking. With the drag & drop editor, creating pop-ups is just as easy as crafting your newsletters with MailerLite. 

In the Blocks tab, you can drag and drop content blocks like images, social links and countdown timers to create a unique pop-up. 

When you add a new block and edit this specific block, you'll see that there are more design options available. For example, when adding the Image and content block, you can decide on the media type (image or video), position (left or right), vertical alignment (top, middle, bottom) and block ratio (equal, text, media).

Settings in pop-up editor

Once you’ve dragged and positioned all the content blocks in your pop-up form, you can click the Design tab to open the design, signup form and additional settings.

Design settings

In the design settings, you can customize fonts, (background) colors, alignment and borders for the content, button, form and additional elements. And even more exciting, you can now also play around with the width of your pop-up.

Design settings in MailerLite pop-up builder

Signup form settings

We’ve expanded the signup form settings! You can now ask for any type of information, and choose how your visitors add this content. When adding a new field to your signup form, you’ll see the Field type option. 

Here you can choose from:

  • Input
  • Text area
  • Dropdown
  • Radio buttons
  • Checkboxes
  • World countries

If you then scroll down to the signup form settings, you can add a privacy statement, confirmation checkbox and reCAPTCHA. With hidden segmentation fields you can automatically assign subscribers to an interest group. The interest group checkbox lets subscribers choose their own groups below the form. 

Finally, the marketing fields are there to make your pop-up GDPR compliant. By clicking on the element you can customize the text and options.

Design settings in pop-up editor MailerLite

Full control over when and where pop-ups are displayed

Once you’re done styling your pop-up in the editor and click Next, you’ll land on the overview page where you can decide when and where to display your pop-up. You can adjust four settings: mode, frequency, schedule and visibility.

In Mode, you decide when the pop-up should “pop up” (for example, after 5 seconds or when a visitor is about to close the page). The Frequency decides how often the same visitor is shown a pop-up (like, not for another 30 days after the first time). The Schedule option lets you activate it on the spot or schedule it for later. Finally, under Visibility, you can exclude pages, show the pop-up only on specific pages or hide it on mobile, desktop and/or tablet.

In-app behavioral settings pop-up MailerLite

Redirect visitors after signing up on your pop-up

With MailerLite’s pop-ups, you decide what happens after someone signs up via your pop-up. 

You can either redirect people to a custom URL (like a landing page you’ve created) or display a so-called success message—which you can edit in the Success tab at the top of the editor.

Success page after pop-up settings in pop-up builder

Future plans

Though your feedback already helped us to improve our pop-ups a lot, there are always more exciting ideas for our developers to work on. At the moment, our team is working on developing:

  • More pop-up content blocks for the drag & drop editor
  • Interactive pop-ups, like spinner pop-ups
  • Surveys within pop-ups
  • Custom discount codes to show on the success page

What feature do you miss in MailerLite’s pop-ups? Add your idea below so we can consider it for our next update!

Gediminas Andrijaitis

I’m Gediminas, CPO at MailerLite (not to be confused with C3PO from Star Wars). I work across all departments to ensure MailerLite is always working and helping you create the best email experience possible. The only thing I love more than building products is riding motorcycles—really, really fast.