You can get as creative as you like! And if you’re still wondering whether email marketing is for you, here are some things to ponder:
You retain more customers
Whether you run a gym, offer specialized fitness classes like yoga, pilates, spin or barre, or you’re a personal trainer, your success rests on your ability to get new clients and keep them coming back. Email marketing will help you to promote your program and share the latest memberships.
The floor is yours
While Facebook, Instagram and Google can change their algorithms any day and negatively affect your reach, email marketing is under your control. You can go straight to people’s inboxes and keep the dialogue flowing with your customers.
Open rates are rising
Email is still one of the most effective marketing tools out there. In fact, it’s doing better than ever! Our email marketing benchmarks data showed that open rates increased by 7% in 2020.
It's cheap and easy to manage
Have you tried running PPC ads on Google before? It can be a headache, not to mention expensive. Email marketing, on the other hand, is straightforward and cost-effective.
Plus, your customers actually prefer you to send marketing messages through email. Which is why an email strategy is a no-brainer in the marketing mix of your fitness business.
Now, let’s get this session started. We'll show you how to use email marketing for your gym or personal training business—from building a list to emailing targeted marketing campaigns.