2. Put your subscriber in the spotlight
Even though the timing of the birthday email is immaculate, you still need to make an effort to personalize the message.
A name placeholder is easily inserted, though many people refrain from adding one. Looking at our customers’ birthday emails, we found that only 5,6% use name personalization in emails.
Apart from mentioning the subscriber's name in the subject line and email content, also ask yourself what other ways there are to make the emails more personal. Can you adapt it to the person’s gender, location or purchase history?
Tip: If you want to learn more about how to make emails more personal and targeted, read our ultimate guide to email personalization.
3. Show readers what to do with a clear call to action
Whether you’re giving readers a discount code or offering them a small gift, it’s important that they know what to do to obtain their gift. Your call to action (CTA) should be crystal clear.
For discounts, the CTA can be “Go to shop” or “Redeem your voucher”. For gifts, the CTA button text can read “Get my gift”. The text can vary, as long as readers can easily understand what it is they’re getting and what action they should take to get it.
4. Go beyond birthdays and celebrate other occasions too
One main advantage of birthday emails is that they strengthen engagement and brand relationships. This goal can also be pursued with emails that celebrate other occasions.
For example, do you celebrate employee birthdays, work anniversaries and team wins? These types of emails can serve as team building and improve employee satisfaction.