Before you get started with your internal employee newsletter, there are a couple of things to plan and think about before you get going.
How often will you send the newsletter?
At MailerLite, different teams send a monthly newsletter that recaps everything they’ve been working on during the previous month. You could do the same, or decide to send just 1 email routinely.
For example, you might send an email newsletter every Friday that rounds up all the articles, news and updates that were discussed on Slack or your Intranet. You can also decide to send newsletters less frequently and discuss a specific topic, like technology, marketing or career, in each edition.
What’s the main goal?
Each employee newsletter can have a different goal, and your companies’ email strategy might include a variety of campaigns with different goals.
For example, one campaign can focus on informing employees about important company events, while another is for entertainment. The first is one has the goal to inform, while the second has team-building as its main purpose. The content of these newsletters will differ accordingly: Announcements or important dates versus employee anecdotes and insider stories.
Who’s the sender?
Though creating an internal newsletter is often as a team effort, make sure there’s one person responsible for taking the lead. This person will collect all input and take care of the content, format and design of the newsletter.