You can have great content to send your supporters, but it’s useless if your subscribers don’t open and read your emails. Just sending the email won’t guarantee that it gets opened, read, or even clicked. This is why knowing a few email design guidelines can help you maximize your email’s impact.
Here are some tips to keep in mind:
Put extra thought into your subject line
One of the most crucial parts of your email is your subject line. Yet many people make the mistake of writing something quick, just before the email gets sent out. Your subject line should instantly capture your subscribers’ interest, while clearly setting expectations of what’s in the email.
The right subject line can have a big impact on your open rates. Our customer, Active Youth, increased their open rate from 30% to over 40% by putting more focus on their subject lines. You can read their case study here.
We cover subject lines in more detail in this ultimate guide.