While social media marketing is important to your business too, it’s still not as effective as a strong email list. With 44 percent of people checking their email inbox 1-3 times per day, email marketing isn’t going anywhere.
Anytime you have something to say – whether it’s to announce a new product, advertise a sale or share your newest content – you have an invitation to promote your business via users’ inboxes. Email marketing can also be personalized to each of your subscribers, making it a much more effective strategy than a broad social media post.
From subscribers to customers
The people on your email list are your biggest fans, meaning they’re more likely to become customers. If you can grow your email list and fill it with active, engaged users, it can become a big-time money-maker for your business. But how do you convince people to share their email addresses?
By incorporating some of the strategies we’ll recommend in this article, you can build a strong email list – and lightning fast. For instance, Crossrope, a fitness company, exploded their email list by 900 percent each month using exit-intent optins. Crossrope added an exit-intent pop-up to almost every page of their website that offered visitors 10 percent off their order if they signed up for their email list.