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How to create an automation workflow

An automation workflow is a sequence of steps triggered by a specific date, event or action triggered by the subscriber. You can use automation to send a series of emails automatically when your subscribers sign up or join a new group.

All automation workflows start with an automation trigger. This trigger determines how the workflow is started. Once a subscriber meets the requirements of your trigger, they will immediately begin the workflow.

All the steps in the workflow are processed straight away, one after the other in a sequence until the workflow is complete.

If your workflow contains multiple email steps with no delay steps in between, your subscribers will receive all of the email steps at the same time.

Additionally, a new step can’t be processed if the previous step failed. Picture your workflow as a sequence of stepping stones; you can’t reach the next one if the one before it is broken. You can monitor subscriber movement in your workflow in the automation activity tab.

To create an automation workflow, navigate to Automations and click Create workflow. This will open up the workflow editor.

To create a simple workflow:

  1. In the sidebar, name your workflow and select a Workflow trigger. The trigger will be the event that causes a subscriber to begin the sequence automatically. For example, When a subscriber joins a group.

  1. Click Save to set your workflow trigger.

  2. Click the plus icon to add the first step to your workflow. In this example, let’s select the Email step.

  1. In the sidebar, enter your email name (for internal use only), subject, sender name, and sender email address.

  1. Click Design email and choose a campaign editor in which to design your workflow email.

  2. When you’ve finished creating your workflow email, click Done editing.

You now have a simple automation workflow that automatically sends an email when a subscriber joins a group. If you wish to add more steps, click the plus icon.

To activate your automation, toggle your workflow from off to on.

For visual examples and instructions for recreating common automation workflows, such as a welcome sequence or freebie email, check out our Automation gallery.

To pause an automation workflow:

  1. Navigate to Automations.

  2. Find the workflow you wish to pause.

  3. Toggle the workflow from Active to Paused.

When an automation workflow is paused, subscribers are paused on the step they’re up to at the moment that you pause it. When the automation is activated again, all subscribers in the automation sequence continue at the steps they’ve been waiting for.

If subscribers were paused on a delay step, and the delay time passed while the automation was paused, then the subscribers won’t be able to continue the sequence.

For example: If you have an automation that contains a delay step of one day and you pause the automation for three days, all subscribers that were queued on the one-day delay step will be canceled from the workflow.

These subscribers can be found under Automation activity when you toggle to view Canceled subscribers.

If your workflow is already up and running and you wish to change the workflow name, you can! To rename an automation workflow:

  1. Navigate to Automations.

  2. Find the workflow you want to rename.

  3. Next to the Edit button, you’ll see a downward-facing arrow. Click it.

  4. Select Rename.

You can also edit workflow the name from within the workflow editor by clicking the trigger step and changing the name in the sidebar.

To duplicate a workflow:

  1. Navigate to Automations.

  2. Find the workflow you want to duplicate.

  3. Click the downward-facing arrow next to the Edit button.

  4. Click Duplicate.

An identical copy of your workflow will appear. Copies of workflows are automatically paused when they’re created; to activate your workflow, toggle your workflow from Paused to Active.

Note: Although your new workflow is copied from an existing workflow, they are entirely individual. This means that subscribers who have already completed the original workflow could trigger the duplicate version. Keep this in mind when setting the trigger of your new workflow.

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