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How to set up multiple triggers in your automation workflow

Multiple triggers allow you to kick-start an automation workflow by more than one event. For example, when a subscriber joins a group as well as when a subscriber clicks a link.

You can add up to three triggers to each automation, allowing you to set up multiple entry paths to a single workflow.

In this article, you’ll learn how multiple triggers work and how to set them up in both new and existing workflows.

This feature currently only applies to MailerLite’s default triggers. There is no option to apply multiple e-commerce triggers at this time.

When creating a new workflow:

  1. Navigate to the Automations page and click New automation.

  2. In the workflow editor, you’ll find the option to select your first trigger in the sidebar.

  1. Set up your first trigger, then click + Add another trigger to set up your second trigger, and repeat if you wish to add a third.

  2. Click Save.

  3. Add automation steps to complete your workflow.

Note: To learn more about individual triggers and how they work, read our article on automation triggers.

To add additional triggers to an existing workflow:

  1. Navigate to the Automation page.

  2. Find the workflow you wish to enhance and click Edit.

  3. Pause your workflow for editing by toggling your automation OFF.

  4. Click the trigger step to select it.

  5. In the sidebar, click + Add another trigger to set up additional triggers.

  6. Click Save.

For a subscriber to trigger a workflow containing multiple triggers, they must only meet the rules of one trigger. For example, if your workflow is triggered when a subscriber joins a group x 3, they need only join one of the trigger groups to join the workflow.

The triggers don’t “work with” each other, instead, they simply provide three separate ways to enter a workflow. If you set up three triggers and exclude a subscriber group from one of those triggers, members of that subscriber group can still enter the workflow through a trigger that does not exclude their subscriber group.

If you wish to exclude a subscriber group from a workflow with multiple triggers, you must exclude that group in the setup of all workflow triggers.

Important: Not all trigger types have exclusion options. If a subscriber from an excluded group meets the rules of a trigger with no exclusions, they will trigger the workflow.

Triggers with no exclusions include:

  • When a subscriber clicks a link

  • When a subscriber completes a form

  • Updated field

Some triggers have an option to be repeated every time a subscriber meets the rules of the trigger event. You simply check the box in the sidebar labeled: Allow subscribers to repeat the workflow. These triggers are:

  • When a subscriber joins a group

  • When a subscriber completes a form

  • When a subscriber clicks on a link

If you check the box to allow subscribers to repeat the workflow, the rule will be applied to all triggers.

Some triggers automatically trigger repeat if the subscriber meets the rules. For example, when using the trigger The anniversary of a date you do not need to apply any extra settings for this trigger to work every year. These triggers are:

  • Updated field

  • The anniversary of the date

  • The exact match of the day

If you have at least one of these triggers in your workflow, you will find the option to reactivate the entire workflow every time a subscriber triggers it in the sidebar.

If you check the box to reactivate every time a subscriber triggers the workflow, the rule will be applied to all triggers.

Note: Workflows can only be reactivated once in 24 hours. Even if a subscriber meets the rules of a different trigger, they will not rejoin the workflow within 24 hours of triggering it.

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