Social media, paid search and ads play a role, but email marketing is by far the easiest and most effective way to get more customers into your restaurant or cafe. As the most established digital marketing channel, email continues to grow with an expected 4.3 billion users by 2022!
If that figure whets your appetite, wait until you hear some of the other advantages of restaurant email marketing:
It drives customer retention. The profitability of your restaurant depends on your ability to get customers and keep them coming back. When it comes to retaining customers, email marketing is 56% more effective than any other method.
It's a direct line to the customer. Whether you need a review or you want to promote a special menu, email marketing gives you a direct line to your customers and has a level of personalization few channels can match.
It's cheaper than social and gives you more control. The organic reach of your Facebook page keeps steadily declining while the cost of running ads keeps increasing. With email marketing, you control how and when you communicate with your customers.
It gives customers what they want. Not only is it a cost-effective way to reach your customers; studies confirm that people actually prefer receiving special offers and promotional content through email.
Convinced that creating an email marketing plan for your restaurant is a smart move? In this guide, we’ll show you how to:
Build a restaurant email list
Create engaging restaurant newsletters
Craft appetizing email subject lines
Plus we’ll top it off with some mouth watering restaurant newsletter best practices and ideas to help you get started today! →