Bloom Intelligence uses WiFi access points at brick-and-mortar locations to monitor foot traffic and behavior data of visiting customers – whether they log in to WiFi or not.
When customers log in, detailed customer profiles are created, building a large, ever-growing customer contact list. The list can be sorted and filtered by behavior and demographic data for segmented, personalized automated marketing campaigns. ROI is tracked on every campaign down to a customer coming back through your door and/or redeeming an offer.
How it works
- From the Bloom navigation bar, click “Integrations”
- In the MailerLite panel, click “Connect”
- Enter your API key (it can be found here) and click “Connect”