Creating a buzz for yourself in the art world and getting your work out there is super hard! Many artists try their digital luck by creating a website and claiming their handle on diverse social media platforms.
While all of these initiatives increase your reach, you’re not building your audience in one safe place. You depend on them to come back to you. When people do click follow on social media, you have to rely on the platform in question to work in your favor.
Nowadays, the algorithms are so unreliable that even when you gain a new Instagram or Facebook follower, this doesn’t guarantee that your content actually ends up in their news feed.
So far for your artwork being seen.
The solution? Use an email marketing strategy to build your email list. By collecting email addresses, you can talk to people directly and sell more art online.
Your main challenge is to make your email subject line stand out in the inbox, so the subscriber opens your email. Once you’ve managed that, you’ll have their undivided, 1-on-1 attention—and potentially higher open rates!
Artists can collect email addresses in a spreadsheet document and send regular emails using the BCC option. Smart art sellers, however, use an email marketing tool.
The perks of using an email service is:
Minimal manual work: Email subscribers are automatically added and removed (when they unsubscribe) from your list.
Target groups: By segmenting email subscribers, you can send personal emails to different groups (from art fans to magazine editors).
Email templates: With predefined templates, you can easily add text and images/videos of your art and send beautiful, professional newsletters.
Real-time reports: After hitting send, you can see popular stats such as who opened your email, clicked and viewed, or bought something.