Your bounce rate refers to the number of subscribers who didn’t receive your campaign due to their email addresses being invalid or otherwise undeliverable.
When tracking your bounce rate, it’s important to understand the difference between hard and soft bounces. The short version? Soft bounces are temporarily undeliverable whereas hard bounces are permanently undeliverable.
If you’re using MailerLite, you can find a campaign’s individual bounce rates in your campaign report.
If you have a high bounce rate, your reputation as an email sender is at risk. Once your reputation is damaged, your emails will start automatically landing in the spam folder.
So monitoring your bounce rates and managing your email list accordingly will help you to maintain a good sender reputation and optimize your email deliverability.
How to improve bounce rates
Validate your email list
Take the guesswork out of culling invalid email addresses from your subscriber lists by using an email validation tool. You can test and remove invalid addresses from your email list without harming your sender reputation.
Use permission-based (opt-in) email lists
The best way to avoid bounces is by only sending your quality content to people that asked for it. The beauty of email marketing is that your subscribers like you, and like what you have to say.
If you’re just starting out, purchasing an email list might be tempting, but trust us when we say it’s simply not worth it. Purchased email lists more likely to be riddled with invalid email addresses. As a result, your bounce rate will increase over time.
Instead, take the time to learn why purchasing an email list is a huge mistake and gather info on building a genuine list.