2. Maintain your email list hygiene
The key to avoiding bounces is to maintain a high-quality email list. Use email validation tools like Mailercheck to verify and clean your subscriber lists. When it comes to email address verification, look for tools that go beyond list validation, and provide valuable email list analysis. These insights can help you manage your list and find emails that can potentially be saved.
Sometimes, a subscriber may not have given you a valid email address. Always double-check for typos in your subscriber lists, to avoid any hard bounces.
If you transfer to another email marketing tool, make sure you only upload your active subscribers. An accumulation of invalid email addresses could severely impact your email deliverability.
Last but not least, you can also ask your subscribers directly for updated information. Try linking your subscribers to a landing page in your next newsletter. Ask them if they would like to update their details or content preferences.
3. Authenticate your domain
Authenticating your domain is like going through passport control before you enter a new country: the border police will want to check your credentials, before letting you through. In email marketing, an authenticated domain will legitimize your account, as Internet service providers (ISPs) like Gmail and Outlook can better route the origin of your email.
In addition to authenticating your domain, it's a good practice to ask your subscribers to add your email address to their inbox address book.
You can authenticate your domain directly on your dashboard if you use MailerLite. Check out our handy guide on how to authenticate my domain.