Email marketing only works when you stick to the fundamentals and avoid the endless cycle of going for quick sales. Your ultimate goal is to build and nurture subscribers so that they become long-term customers.
This small business guide is your email marketing resource center. You’ll find all the tips, tricks and know-how to help you grow and manage an email marketing operation with a return-on-investment that’ll put a smile on your face.
We all know that the term “small business” is a catch-all for hundreds of different types of businesses, so we packed the second half of this guide with industry-specific email marketing resources to give you more detailed insights for your business.
Go ahead and bookmark this guide and refer back to it as you fine-tune each aspect of your email marketing set-up. Good luck!