When it comes to healthcare marketing, the standard email list building tactics don’t always apply.
Most healthcare providers don’t have the time or resources to create inbound content to attract new people. Moreover, the number one goal of your website and ad campaigns are to attract and book new appointments – not to build an email list.
That said, not everyone is ready to make an appointment when they are researching you. People like to explore their options to see which one of the offers is the best fit. Give these people more information about your practice and stay connected by inviting them to join your health care email list.
Email marketing also plays a critical role after you’ve landed a new patient. Here are 3 ways healthcare providers can effectively build their email list:
1. Get patient emails at the first appointment
As we mentioned, your #1 priority is to give each new patient a first-class experience. But if you want to start building a long-lasting relationship, you also need to keep step two in mind—obtain their email address.
When your new patients are filling out paperwork (either digitally or on paper), make sure you include a section that allows them to opt-in.
Here’s a typical form example. Make sure you include a separate checkbox clearly indicating that the patient wants to receive promotional emails. Learn more about GDPR compliant forms here.