It’s a great question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans.
Ideally, you want people to have the time and mental space to read your newsletter. You want to choose the sending times that will give you the highest open rates and click-through rates.
Is there a time when your subscribers are perfectly primed and ready to receive your email? And if this ‘perfect time’ does exist, wouldn’t everyone be sending their newsletters at exactly the same time? That would defeat the whole purpose.
Before we get too philosophical, let’s get back to the facts (aka the data). We’ll cover:
The conventional approach to email timing
What our 2020 data shows about email timing
Other factors which influence email timing
Best email marketing tools for email sending
We want to help you figure out this million-dollar question!