What you can learn from your unsubscribe answers
After a while, you’ll start to see some patterns in your unsubscribe survey results that can help you improve. When you see the same responses coming in, it’s time to make a change. Here are ideas of how you can improve your emails based on the different responses.
"I no longer want to receive these emails"
While this response can mean anything, it’s likely that your subscribers are not getting enough value from your emails. They signed up for a reason, and you are not meeting their expectations.
Are you delivering on the promise you state on your signup forms? Try adding more personalization through dynamic content or sending more targeted emails using segmentation.
"The emails are too frequent"
Unlike the first response, this one is quite clear. You are sending too many emails. You either need to decrease your frequency or set the right expectations in the signup form.
If you feel it necessary to keep sending the same amount of emails per month, consider allowing subscribers to adjust frequency through preferences. It’s better for them to opt down than to unsubscribe!
"I never signed up for this mailing list"
This response usually points to issues with your list-building tactics. Either the subscribers don’t realize they are signing up for your newsletter, you are using a purchased mailing list or you are adding them without their permission.
Take a look at the signup process and make the necessary changes. Beyond clarifying your communication, you should optimize your forms and implement double opt-in.
"The emails are inappropriate"
While people might click on this response for a myriad of reasons, it’s usually a rare response. That said, if you see a trend of receiving this response, you need to reevaluate what you are sending.
Can there be some offensive content? Are you sending too many promotions? Does the information match what you promised it would be? Take a hard look at your email practices and make a change.
"The emails are spam and should be reported"
Ouch! No one wants to see this, but the reality is that a small number of people will click this no matter what. Don’t panic unless you start seeing a high percentage of readers clicking this option (more than 4-5%).
People consider constant promotional emails as spam, so be careful with your mix of emails.