You’ve probably already noticed there’s a button in your newsletter footer – Forward. It’s something your subscribers can use to forward your newsletter to a friend.
Forwarding the email using this button is much better than just forwarding using your default email client forward feature. First of all, recipients of the forwarded email won’t be able to unsubscribe the original recipient. Secondly, you can track who forwarded the email and how many times.
How does it work?
When a subscriber clicks on Forward to a Friend button, they're taken to a page where they can enter their friend’s name and email address. There’s also an option to add a personal message. Subscribers can send to only one friend at a time. After they forward the email to one friend, there is a message that allows the subscriber to send to another friend.
How can I add the Forward button?
The Forward button is added by default to all MailerLite editors. If you’re using your own HTML code, you can add it anywhere in your newsletter as a custom variable like this:
This will generate a link to a Forward to a Friend page.
Keep in mind, that the Forward button is displayed when your footer is set to Social share mode, not Social link. Here’s an example: