Ignas from MailerLite

Ignas2 min readNew features and updatesOctober 8, 2015

New Feature: Forward to a Friend

New Feature: Forward to a Friend

You’ve probably already noticed there’s a new button in your newsletter footer – Forward. It’s something your subscribers can use to forward your newsletter to a friend.

Forwarding the email using this button is much better than just forwarding using default email client forward feature. First of all, recipients of the forwarded email won’t be able to unsubscribe the original recipient. Secondly, you can track who forwarded the email and how many times.

How does it work?

When a subscriber clicks on Forward to a Friend button, he’s taken to a page where he can enter his friend’s name and email address. There’s also an option to add a personal message. Subscriber can send to only one friend at a time. After he forwards the email to one friend, there is a message that allows to send to another friend.

How can I add Forward button?

Forward button is added by default to all MailerLite editors. If you’re using your own HTML code, you can add it like this:


Keep in mind, that Forward button is displayed when your footer is set to Social share mode, not Social link. Here’s an example:

Forward to a Friend how it works MailerLite

Where can I see forward stats?

To see who forwarded your email go to campaign report and select Link Activity or Subscriber Activity.

Ignas Rubezius

Hi, I’m Ignas, CEO and co-founder at MailerLite. I fell in love with email marketing early on but could have never anticipated the amazing journey it would take us on. I’m constantly inspired by our customers, our remote team around the world and what’s next for MailerLite.