A webinar is a fantastic way to generate leads and build your reputation by inviting people to hear a presentation and discuss a topic through video, audio, and chat.
You can promote your webinar by building a landing page with a signup form. To increase your chances of a high conversion rate:
Describe the topic and introduce the host
List the main key learning objectives with bullet points
Include the webinar details like date, time and format
Check our gallery of real Webinar landing page designs and examples for inspiration!
Once the landing page has been set up, you can start creating your webinar email campaign.
Those who sign up will immediately be added to the workflow. To set this up, you have to connect both the landing page and the automation with the trigger: when subscriber completes a form.
The subscribers will receive 3 emails in this webinar email sequence example:
A webinar invitation email where they can RSVP
A webinar reminder email, which is also a webinar confirmation email, that will be sent 1 hour before it begins
A webinar feedback email that is sent after it ends
Each of these emails are separated by a Delay step to ensure that they reach the subscribers at appropriate times.