Jonas from MailerLite

Jonas6 min readTips and resourcesOctober 7, 2019

Event email blocks: Let people RSVP directly in your newsletter

Event email blocks: Let people RSVP directly in your newsletter

Email newsletters are becoming more like websites. Whether you’re answering a survey, taking a quiz or registering for an event, you can interact with newsletters without ever having to leave.

Our most recent drag & drop builder includes several email blocks that will turn your newsletter into a conversion machine. One set of blocks, called Events, includes an RSVP button within your email. Your subscribers can register for an event in one click.

Why is that important?

Several years ago Amazon created a 1-click purchase function because they learned that people were more likely to make a decision right away. As people click through to more pages, they are less likely to convert.

With Event email blocks, your subscribers no longer need to click through to a separate site to register, which increases the chances of conversion. 

You can now seal the deal and get RSVPs directly in your email!

Below, we’ll show you how to embed calendar events in your emails. We also included an example to help you get started.

How to use email marketing to promote your event

Event marketers already know the power of email marketing to attract and inform their audience. Over 40% of the event organizers stated that email marketing is their preferred channel for event promotion.

Email works so well for events mainly because you can target your subscribers using segmentation and interest groups. When you send an event invitation to a smaller group using a message that resonates just for them, you get way more registrations.

For example, if you are promoting an offline event in Boston, you can create a group of subscribers based on location within driving distance of that area.

Or, if you are hosting a webinar, you can focus the invitation to highlight the key benefits that matter to each targeted group.

When your subscribers RSVP for an event, their email address is added to a special subscriber group automatically. This allows you to track signups and automate follow-up emails to keep them engaged until the event.

The email blocks are completely customizable, so you can use them for any type of event including webinars, demos, hangouts and offline events. Let’s check out an example.

An event email block example: Our partner newsletter 

We recently sent out a newsletter to our partners that included a lot of different information. Although all the messaging was important, we really wanted our partners to register for a webinar.

Instead of taking them away from the newsletter to a separate registration landing page, the event email block allowed us to keep the entire registration process within the newsletter. Take a look. The event block is on the bottom.

event email block

When the subscriber clicks the “I’ll attend” button, the web version of the newsletter appears and the event block button changes to “See you soon.”  That’s it. Now they’re registered.

event email block 1

The subscriber never leaves the newsletter, allowing them to continue reading on after they RSVP’d. On the back-end, their email address is added to a special webinar group. 

You can then set up an automated workflow to send them a confirmation email, or send a manual email to that group when you are ready. 

Now, let’s see how easy event email blocks are to set up.

How to use event email blocks

The event email blocks can be found in the most recent drag & drop builder. (If you are still using the old editor, you are missing out on several new email blocks including the event blocks.)

Once you're in the editor, you can select two different layout types: Event and Event/Webinar.

We created these email blocks to make your life easier when you are planning an event. With pre-built fields and an RSVP button that adds subscribers to a selected group automatically, you can now spend more time focusing on the actual event instead of building an invitation from scratch.

Let's set up an event block

Go to the Event block, which you can find under the Special category.

event block screenshot

Every event invitation contains vital details that you don’t want to forget, such as time, date and location. The pre-built fields ensure that you won’t forget to include all the necessary information.

The Location field auto-completes suggestions to help you find the right address within seconds.

event email block screenshot 2

The RSVP button is the big time saver of this email block. You select the Show RSVP button and insert the button title, success message and the interest group you want to add to.

Subscribers are added to the selected group automatically, and you can now trigger automations to send event-related emails directly to people who have RSVP’d. Complex automation made simple!

event email block screenshot 3

You can also select Show calendar links to add your event to subscribers’ calendars.

event email block screenshot 4

If you are hosting a webinar or want to use a different layout, you can select the Event/Webinar block, which works the same way. Both the Event and Event/Webinar blocks have the option to show an RSVP button and set up calendar links. Here's what the Event/Webinar block looks like:

event webinar block

Now it’s your turn to promote an event

Inviting your subscribers to a webinar or live event is now as easy as a drag & drop. Of course, you need to first plan an event that your subscribers will love. That’s the hard part!

Once you’re ready, promoting the event in your email should be a cinch (super easy).

Give it a try and let us know how it works for you!

Jonas Fischer

I'm Jonas, Content Manager at MailerLite. I’m not the 4th Jonas Brother, but I do write content (which is similar to being a teen heartthrob). After writing for a bunch of companies over the years, I discovered my professional passion—helping add some humanity to B2B marketing. Email is the perfect place to start!