Email marketing for nonprofits: Built for the mission, not just the budget
From nurturing donors to recruiting volunteers, it’s time to automate and personalize your email marketing like never before, for a price that supports your cause.
You have enough on your plate.
Your email tool shouldn't add to it.
Every dollar counts
Most email platforms are built for commercial brands, not mission-driven ones. Every dollar you spend on tools you don't need is a dollar that doesn't reach your cause.
Multiple audiences, one inbox
Donors, volunteers, event attendees, and monthly givers need different messages. We don’t cap how many groups you can create or charge more for them.
A calendar that never slows down
Nonprofit emails average a 52% open rate. The audience is there. The question is whether your tools can keep up.
Big savings, every month with MailerLite
Make your budget stretch further without sacrificing the features you need.
Pricing updated June 2026.
Mailerlite
Power
|
MailChimp
Standard
|
ActiveCampaign
Pro
|
Campaign Monitor
Essentials
|
|
|---|---|---|---|---|
| Nonprofit discount | 30% | 15% | 20% | 15% |
| 2,500 subscribers | $34.30 | $51.00 | $143.40 | $58.61 |
| 5,000 subscribers | $48.30 | $85.00 | $198.00 | $89.51 |
| 10,000 subscribers | $90.30 | $114.75 | $359.60 | $139.23 |
| 50,000 subscribers | $272.30 | $382.50 | $921.40 | $492.66 |
“I want to give a shoutout to the MailerLite team. Whenever I run into any sort of challenge, I know that I can count on their support. If you’re considering email marketing and have any struggles, I’m pretty sure the MailerLite team will be able to help.”
The highlight reel of our best-loved features for nonprofits
Engaging your community is crucial, but it’s also time-consuming. MailerLite makes it manageable, with tools built for people who wear many hats.
30% off every paid plan
Nonprofits get 30% off any MailerLite plan, on top of already competitive pricing. It's our way of making sure more of your budget goes to your cause.
Use dynamic content
Show different content blocks to your donors, volunteers and board members within a single email. No extra work, just the right message to the right supporter.
Track campaigns with custom reports
Build custom dashboards around the metrics that matter most to your organization. Compare results over time and use the data to improve your list engagement.
Monetize beyond donations
Sell digital products, run paid newsletter subscriptions, or offer tickets to events directly through MailerLite. Email is your most reliable channel to promote them.
Hear from your community
Embed surveys and quizzes directly into emails to gather donor feedback, measure volunteer satisfaction, or run post-campaign impact assessments.
Get writing help from AI
Generate subject lines, donation appeals, and campaign copy in seconds. The AI writing assistant adapts to your organization's tone.
"Email helps us build community, keep teachers engaged, and make them feel they're part of something meaningful."
Ready to grow your impact?
Sign up today and see why 20,000+ nonprofits use MailerLite to reach more donors, engage more volunteers, and run campaigns that move people to act.
Bring emails to life with 70+ content blocks
Pack-out fundraising events with our RSVP block, add a professional signature, insert social media posts to grow your community… Just drag and drop them into your campaigns.
Goodbye third-party survey tools, hello survey block! Collect valuable feedback from subscribers and increase customer satisfaction with branded surveys and quizzes, embedded in your email with a simple drag and drop.
Wrap up your email in style with personalized signatures (choose one or add your own).
Harness the power of discount codes in your email marketing campaigns.
Capture attention with a tasteful selection of images about you and your business.
Perfect for a product launch, special event, giveaways and more, it’s the ideal way to create a sense of urgency.
Fill up your guest list using the event RSVP button in your email.
Newsletters your supporters actually open
Choose from a drag & drop editor, pre-built nonprofit templates, a simple text editor, or a custom HTML builder. Whatever your team's skill level, you'll create emails that look polished and feel personal.
Automations don’t sleep, but you can!
Nurture relationships with your donors and volunteers on auto-pilot without losing that personal touch. Here are some ideas:
Send new volunteers all the info they need about training, including resources, handbooks, and team introductions..
Donor retention for nonprofits sits at 40–50%. Building relationships with new donors is crucial to boosting this retention rate. Use automation to tell your story, thank donors, and inspire them to keep giving.
For major occasions like Giving Tuesdays or year-end campaigns, build sequences that show urgency, share impact stories, send reminders, and thank everyone who donated.
Trigger a "We miss you" sequence when a previously active donor has gone quiet for 6+ months. Bring them back before they're gone for good.
Send personalized thank you and year-in-review emails to celebrate a donor or volunteer’s journey with you.
“The trick is to prioritize learning about your audience and send messages that align with who they are and what they care about.”
Remove the guesswork with A/B tests
Test subject lines, content, and calls to action to find out what actually moves your supporters to act. Send 2 versions to a slice of your list, let the data decide, then roll out the winner to everyone else.
We go beyond the discount to sponsor select nonprofits
Every year, MailerLite dedicates free Power plans to selected learnings and arts-based nonprofits for 2 years.
We currently support 50+ organizations across 10+ countries, including Liberty Career Academy Foundation, Project Unity, and Wise Future
“Meaningful impact starts with a single connection. MailerLite gives Project UNITY the voice we need to turn healthcare advocacy into a community-driven movement"
Your donor data is safe with us
✓ GDPR compliant: We’re ISO 27001 certified, with all controls for personal data processing in place
✓ Built-in consent management: We track unsubscribes and opt-in consent automatically in every account, with no extra setup required
✓ CAN-SPAM and CASL ready: We’ve got built-in footer links, preference centers, and permission-based sending by default across every plan
Get started with set up and sending in a day
Claim your 30% nonprofit discount
Sign up for a free 14-day trial, select "nonprofit" as your industry, and contact our support team with your documentation. We'll apply your discount before you pay a cent.
Import your contacts
Bring in donors, volunteers, and supporters from a spreadsheet or connect your existing CRM. No technical knowledge needed.
Build your first campaign
Start from a nonprofit-ready template, customize with your branding, and use the AI assistant to draft your copy. Done in minutes, not hours.
“MailerLite is an ideal solution for our organization due to its user-friendly interface, clean design, and the capability to facilitate seamless coordination among project team members for email distribution. If you need a reliable, intuitive, and aesthetically pleasing email communication platform for managing multiple constituencies, MailerLite is undoubtedly an excellent choice.”
Let’s get your 30% off
Our approval process for nonprofits is straightforward and we’re here to support you every step of the way. Simply sign up for a 14-day free trial, choose “nonprofit” as your industry and contact support within 14 days to submit your documentation. Once we’ve reviewed your documentation, we’ll apply your 30% discount!
MailerLite for nonprofits FAQ
Here’s answers to some important questions you might have as a nonprofit.
How do I get my 30% discount?
Sign up for a 14-day free trial of MailerLite. During your onboarding process, please choose “nonprofit” as your industry. During your trial you’ll have 14-day access to live chat and email support, so reach out to our support team.
You'll need to supply official documentation to confirm your nonprofit status. Once we have it, we can add your 30% discount to your account and you can enjoy premium email marketing for less!
What is the nonprofit sponsorship program?
Each year, MailerLite team members nominate nonprofits they care about for a free sponsored plan. Selected organizations receive full access to the Power plan for 2 years at no cost. We currently support 50+ organizations across 10+ countries.
Can I stack the discounts?
Discount stacking (for e.g., the yearly 10% discount on top of a nonprofit 30% discount) is not possible. The only discount applied to your account will be the 30% off for nonprofits.
How does MailerLite compare to Mailchimp for nonprofits?
MailerLite offers a 30% nonprofit discount vs. Mailchimp's 15%. MailerLite also starts at a lower base price as your list grows.
Is MailerLite GDPR compliant?
Yes. MailerLite has all the necessary GDPR controls and procedures for personal data processing security. Please review our privacy policy and terms of use for more.
Does MailerLite offer sponsorship for nonprofits?
Each year we run our Pay-it-forward initiative, where nonprofit organizations can apply to be sponsored for a 2-year Power plan account. From all the nominations, our marketing team picks the ones closest to their heart.
Can I manage donors and volunteers separately?
Yes. MailerLite allows unlimited groups and segments—donors, volunteers, board members, event attendees—with no caps and no additional fees.
Do I need coding skills to use MailerLite?
No. Tools like the drag-and-drop editor, pre-built automation templates, and AI writing assistant are designed for non-technical users.