Email List & Subscriber Management

Our intuitive email list and subscriber management interface makes it easy to add, filter and organize your subscribers. All of your segments, interest groups (tags) and subscriber details in one place.

Easily Import Subscribers

Collect subscribers through our sign-up forms and API integrations. Or, upload your subscriber email lists via TXT, CSV or copy/paste from Excel. MailerLite recognizes every field automatically and lets you organize them. Duplicates and bad records will disappear like magic.

import subscriber list - mailerlite

Filter Subscribers

Find subscribers fast using real-time subscriber filter tool. You can set and save your filter requirements based on several conditions including interest groups (tags), signup date, timezone, campaigns, automation workflows, time inactive and more.

Use Custom Fields

Add and store information about your subscribers using as many data fields as your heart desires. The more details you have, the easier it is to create highly-targeted segments and interest groups.

subscriber fields - email marketing - mailerlite

Edit Individual Profiles

Update individual profiles whenever you want, including modifying subscription settings, revising interest group tags or writing notes about each subscriber. We also provide GDPR functionality to address a subscriber's right to information.

Create Segments

Segment your subscriber lists based on previous engagement, location, age range or whatever else is relevant to your email marketing campaigns.

subscriber segments - email marketing - mailerlite

Create Interest Groups (Tags)

Create subscriber interest groups (tags) based on their behaviors or interests (e.g. traveler, coffee lover, technologist, etc.) You can manually move subscribers into groups or set an automation based on Action Steps.

Keep Your Email List Healthy

Remove your inactive subscribers automatically. You’ll save money by removing those stale emails while keeping a healthy sender reputation. Moreover, you’ll get higher open/click rates which will improve deliverability.

Create Your First Email Marketing Campaign in Minutes

Our free plan includes access to the most important features including Subscribe Forms, Landing Pages, Automation and more. Sign up in seconds. No credit card required.

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