Email subscription management
Organize subscribers in one placeOur intuitive email list and subscriber management interface makes it easy to add, filter and organize your subscribers. Enjoy all your segments, interest groups (tags) and subscriber details in one place.
Easily import subscribers
Collect subscribers through our signup forms and API integrations. Or upload your subscriber email lists via TXT, CSV or copy/paste from Excel. MailerLite recognizes fields automatically and lets you organize them. Duplicates and bad records will disappear like magic.
Filter subscribers
Find subscribers fast using our real-time filter tool. Set and save your filter requirements based on several conditions including interest groups (tags), signup date, time zone, campaigns, automation workflows, time inactive and more.
Edit individual profiles
Update individual profiles whenever you want, including modifying subscription settings, revising interest group tags or writing notes about each subscriber. We also provide GDPR functionality to address a subscriber's right to information.
Create interest groups
Create subscriber interest groups (tags) based on their behaviours or interests (e.g. traveler, coffee lover, technologist, etc.). You can manually move subscribers into groups or set an automation based on action steps.
Use custom fields
Add and store subscriber information using as many data fields as you desire. The more details you have, the easier it is to create highly-targeted segments and interest groups.
Create segments
Segment your subscriber lists based on previous engagement, location, age range or whatever else is relevant to your email marketing campaigns.
Keep your list healthy
Remove your inactive subscribers automatically. You’ll save money by removing those stale emails while keeping a healthy sender reputation. Moreover, you’ll get higher open/click rates which will improve deliverability.
Create your first email marketing campaign
Our free plan includes access to the most important email marketing features including subscribe forms, automation, landing pages and more. Sign up in seconds. No credit card required.
Learn more about subscriber management
More features to explore
MailerLite is packed full of features that help you save time and grow your business.