MailerLite vs. Mailchimp
MailerLite: A smart Mailchimp alternativeMailerLite is a user-friendly Mailchimp alternative for people who want reliable and powerful email marketing features at a fair price. Switching is speedy and stress-free thanks to our migration integration, template library, free trial of advanced features and 24/7 support.
Fair pricing
We believe in transparent pricing, so you only pay for subscribers once, even if they’re in multiple segments. And we only count your active contacts! Another big difference—all plans have unlimited sending, so no surprise bills in months when email inspiration is high.
| Monthly plans | MailerLite Advanced Plan | Mailchimp Standard Plan |
| Method of counting subscribers | Only active unique subscribers are counted | Subscribed, unsubscribed, and non-subscribed contacts are counted |
| Monthly email sends | Unlimited | 12 times the total contacts |
| Forever free plan | If you’re not ready for an advanced plan, our free plan has all you need to automate campaigns and send 12,000 monthly emails to up to 1,000 subscribers. | MailChimp’s free plan has very limited features for up to 500 subscribers, 1,000 monthly emails and has a 500 email daily limit. |
| Paid plan free trial | ||
| Up to 500 subscribers | $20 | $20 Limited features |
| Up to 2,500 subscribers | $40 | $60 Limited features |
| Up to 5,000 subscribers | $50 | $100 Limited features |
| Up to 10k subscribers | $110 | $135 Limited features |
| Up to 25k subscribers | $200 | $270 Limited features |
| Up to 50k subscribers | $340 | $410 Limited features |
| Annual discount | 10% | None |
| Non-profit discount | 30% | 15% |
Advanced features
MailerLite provides all the latest email marketing features designed to help you grow subscribers and build stronger relationships. Sign up for a free account to try everything including our drag & drop editor and automation features.
Segmentation without paying double
MailerLite counts active subscribers once no matter how many segments or groups they belong to. It’s only fair to pay for what you use!
Email automation
Automate complex sales funnels or multi-step welcome sequences. Every MailerLite plan includes access to automation tools and templates.
Enhanced Drag & drop editor
Bring your ideas to life with our reimagined email editor. Inline editing, 80+ pre-built blocks and advanced design settings mean anyone can build branded emails people remember.
Connect directly to Shopify
MailerLite’s Shopify integration adds the power of email to your e-commerce store with automation, revenue tracking, abandoned cart emails and more.
AI email generator
Step into the future of email. Cutting-edge AI features banish writer’s block and help you write action-inspiring subject lines, email content, headlines and CTAs.
Support in your language
Need help? No problem! We offer award-winning customer support in 12 languages to ensure a seamless setup for everyone. Our entire platform is available in English, Spanish and Polish.
Templates that work
Even more features our users love
Every paying customer gets access to all of our advanced features while saving more.
Convenient integrations
The Mailchimp integration makes it super easy to migrate your account to MailerLite. Then supercharge your email marketing by connecting to your favorite web services using API.
MailerLite vs. Mailchimp full feature comparison
| Features | MailerLite Advanced Plan | Mailchimp Standard Plan |
| Drag & drop editor | ||
| AI writing assistant | ||
| Custom HTML newsletter editor | ||
| Surveys | ||
| Quizzes | ||
| RSVP event invitation block | ||
| E-commerce campaigns | ||
| Newsletter templates |
| Pop-ups | ||
| Promotion pop-ups | ||
| Embedded signup forms | ||
| Subscriber management | ||
| Landing pages with custom domains |
| Build and publish a website | ||
| Create a blog | ||
| Sell digital content | ||
| Paid newsletter subscriptions | ||
| Shoppable landing pages | ||
| Connect a custom domain |
| A/B split testing | ||
| Auto resend | ||
| RSS campaigns | ||
| Deliver by timezone |
| Click maps | ||
| Tracking and campaign reports | ||
| Subscribe & unsubscribe notifications | ||
| Comparative Reporting | Paid |
| Customer support | 24/7 email & live chat support | 24/7 email & live chat support |
| Dedicated video tutorial library | ||
| Email marketing course | ||
| Multilingual |
| Users | Unlimited | 5 Seats |
| iOS mobile app | ||
| Shopify integration | ||
| Stripe integration | ||
| Transactional email service | MailerSend | Mandrill |
| Email verifier | MailerCheck | |
| API |
We switched from MailChimp to MailerLite in 2018, and we never looked back. MailerLite’s email marketing increased our email marketing campaign open rates by at least 50%, and our click through rates by 800%. MailerLite’s email deliverability contributed to an increase in open rates.
Customer support is always here to help you
Keeping it Lite
We don’t just talk the talk, we walk the walk. MailerLite started out as a small business too! See how ‘Keeping it Lite’ has helped us build a product our customers love to use.
Ready to get started with MailerLite?
Our free plan includes access to most important email marketing features including unlimited segmentation, advanced automation, landing pages and more. Sign up in seconds. No credit card required.