MailerLite vs Mailchimp

Why MailerLite is a leading Mailchimp alternative

MailerLite is a user-friendly Mailchimp alternative for people who want reliable and powerful email marketing features at a fair price. Pay for the email tools you need instead of paying extra for features you’ll never use.

Fair pricing

MailerLite believes in transparent pricing and will notify you when you reach your plan’s limit. Another huge difference—you only pay for the subscribers you use even if they belong to multiple segments. And unsubscribed contacts are never counted!

Monthly plans MailerLite Premium Plan Mailchimp Essential Plan
Method of counting subscribers Only active unique subscribers are counted Unsubscribed and duplicate subscribers are counted
Monthly email sends Unlimited Limited to 500k
Free plan Yes Yes
Up to 1000 subscribers $10/month, all features included $20.99/month, limited features
Up to 5000 subscribers $30/month, all features included $52.99/month, limited features
Up to 10k subscribers $50/month, all features included $78.99/month, limited features
Up to 25k subscribers $120/month, all features included $200/month, limited features
Up to 50k subscribers $210/month, all features included $270/month, limited features
Annual discount 30% None
Non-profit discount 30% 15%

Advanced features

MailerLite provides all the latest email marketing features designed to help you grow subscribers and build stronger relationships. Sign up for a free account to try everything including our drag & drop editor and automation features.

Segmentation without paying double

MailerLite counts active subscribers once no matter how many segments or groups they belong to. It’s only fair to pay for what you use!

Unlimited segmentation

Email automation

Automate complex sales funnels or multi-step welcome sequences. Every MailerLite plan includes access to automation tools and templates.

Advance automation

Connect directly to Shopify

MailerLite’s Shopify integration adds the power of email to your e-commerce store with automation, revenue tracking, abandoned cart emails and more.

Shopify and e-commerce integration

Even more features our users love

Every paying customer gets access to all of our advanced features while saving more.

Dynamic content

Auto=resend feature

Auto resend

Delivery by time-zone

Deliver by timezone

Promotion pop-ups

Promotional pop-ups

Dedicated IP

Dedicated IP

Surveys

What customers have to say

Read some customer reviews to find out why people like you are finding email happiness with MailerLite. Learn why MailerLite is rated higher than Mailchimp and why 92% of GetApp users referred MailerLite to a colleague or friend.

We switched from MailChimp to MailerLite in 2018, and we never looked back. MailerLite’s email marketing increased our email marketing campaign open rates by at least 50%, and our click through rates by 800%. MailerLite’s email deliverability contributed to an increase in open rates.

We migrated all clients from Mailchimp to MailerLite, and the results couldn’t be better. Great level of satisfaction in terms of results and amazing customer service.


Ready to try MailerLite?

Our free plan includes access to most important email marketing features including unlimited segmentation, advanced automation, landing pages and more. Sign up in seconds. No credit card required.

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MailerLite vs Mailchimp full feature comparison

Features MailerLite Premium Plan Mailchimp Essentials Plan
Create amazing campaigns
Drag-and-drop editor Yes Yes
Custom HTML editor Yes No
Surveys Yes Yes
Quizzes Yes No
RSVP event invitation block Yes No
Ecommerce campaigns Yes Yes
Newsletter templates Yes Yes
Grow your subscriber list
Pop-ups Yes Yes
Promotion pop-ups Yes No
Embedded signup forms Yes Yes
Subscriber management Yes Yes
Landing pages with custom domains Yes Yes
Deliver the right message
Advanced automation & multi-step email workflows Yes No
Tags (unlimited) Yes Yes
Segmentation (unlimited) Yes Limited
Personalization Yes Yes
Dynamic content Yes No
Unsubscribe page builder Yes No
Embed social media posts in email Yes No
Website add-on
Build and publish a website Yes Yes
Sell digital content Yes Yes
Paid newsletter subscriptions Yes Yes
Shopable landing pages Yes Yes
Connect a custom domain Yes Yes
Optimize campaigns
A/B split testing Yes Yes
Auto resend Yes No
RSS campaigns Yes Yes
Deliver by time zone Yes No
Track your results
Click map Yes Yes
Tracking and campaign reports Yes Yes
Subscribe & unsubscribe notifications Yes Yes
Support
Customer support 24/7 email & chat support (email support included in free plan) 24/7 email & chat support (no support for free plan)
Dedicated video tutorial library Yes No
Dedicated account manager (optional) $100/month No
Custom professional email templates (optional) $100/month No
Email marketing course Yes No
Migration service Yes No
More
Users Unlimited 3 seats
iOS mobile app Yes Yes
Shopify integration Yes No
Stripe integration Yes Yes
Dedicated IP address $50/month No
Transactional email service MailerSend Mandrill
API Yes Yes
Community benefits
Affiilate program 30% lifetime commission None
Refer a friend Each earn a $20 bill credit Each earn a $30 bill credit

Ready to get started with MailerLite?

Our free plan includes access to most important email marketing features including unlimited segmentation, advanced automation, landing pages and more. Sign up in seconds. No credit card required.

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Prefer an effortless import of your subscriber lists, email templates and automations to MailerLite?

Click here to request a migration.