MailerLite vs. Mailchimp
MailerLite: A smart Mailchimp alternativeMailerLite is a user-friendly Mailchimp alternative for solopreneurs and small businesses who want reliable and powerful email marketing features at a fair price. Switching is speedy and stress-free thanks to our 1-click importer, template library, free trial of advanced features and 24/7 support.
Fair pricing
We believe in transparent pricing, so you only pay for subscribers once, even if they’re in multiple segments. And, unlike Mailchimp, we only count your active contacts! Another big difference—all paid plans for up to 50,000 subscribers have unlimited sending, so no surprise bills in months when email inspiration is high.
| Monthly plans | MailerLite Advanced Plan | Mailchimp Standard Plan |
| Method of counting subscribers | Only active unique subscribers are counted | Subscribed, unsubscribed, and non-subscribed contacts are counted |
| Monthly email sends | Unlimited | 12 times the total contacts |
| Forever free plan | If you’re not ready for an advanced plan, our free plan has all you need to automate campaigns and send 12,000 monthly emails to up to 500 subscribers. | MailChimp’s free plan has very limited features for up to 250 subscribers, 500 monthly emails and has a 250 email daily limit. |
| Paid plan free trial | ||
| Up to 500 subscribers | $20 | $20 Limited features |
| Up to 2,500 subscribers | $40 | $60 Limited features |
| Up to 5,000 subscribers | $50 | $100 Limited features |
| Up to 10k subscribers | $110 | $135 Limited features |
| Up to 25k subscribers | $200 | $310 Limited features |
| Up to 50k subscribers | $340 | $450 Limited features |
| Annual discount | 10% | None |
| Non-profit discount | 30% | 15% |
Advanced email marketing features
MailerLite provides all the latest email marketing features designed to help you grow. Sign up for a free account to try everything including our drag & drop editor and automation features.
Enhanced Drag & drop editor
Bring your ideas to life with our reimagined email editor. Inline editing, 100+ pre-built blocks and advanced design settings mean anyone can build branded emails people remember.
Email automation
Automate complex sales funnels or multi-step welcome sequences. Every MailerLite plan includes access to automation tools and templates with up to 100 automation steps.
Sell digital products commission-free
Create, promote, and sell digital products and subscriptions directly from MailerLite. Build your product, design your sales funnel, and host your website, all without leaving the dashboard. We don't take a commission, you keep whatever you earn!
Client bookings
Create and manage discovery calls to paid sessions, everything on your email marketing platform. Once someone books, MailerLite automatically triggers personalized sequences with meeting links and resources, no extra integrations (or charges) required.
AI-powered tools
Connect AI tools like Claude or ChatGPT directly to MailerLite using our MCP server — turning them into a personal email marketing assistant that can draft campaigns, troubleshoot automations, and take action on your behalf.
Landing pages & websites
Build high-converting landing pages and full websites without touching a line of code. Whether you're growing your list, launching a product, or promoting a service, everything lives on the same platform as your email marketing.
Templates that work
Get a jumpstart on building your web pages and newsletters! Choose a design that fits your business needs and make it your own. Our drag & drop editors make it super easy for anyone to customize templates like a pro.
Even more features our users love
Every paying customer gets access to all of our advanced features while saving more.
Convenient integrations
The Mailchimp integration makes it super easy to migrate your account to MailerLite. Then supercharge your email marketing by connecting to your favorite web services using API.
MailerLite vs. Mailchimp full feature comparison
| Features | MailerLite Advanced Plan | Mailchimp Standard Plan |
| Drag & drop editor | ||
| AI writing assistant | ||
| Custom HTML newsletter editor | ||
| Surveys | ||
| Quizzes | ||
| RSVP event invitation block | ||
| E-commerce campaigns | ||
| Newsletter templates |
| Pop-ups | ||
| Promotion pop-ups | ||
| Embedded signup forms | ||
| Subscriber management | ||
| Landing pages with custom domains |
| Build and publish a website | ||
| Create a blog | ||
| Connect a custom domain |
| Sell digital content | ||
| Bookings | ||
| Shoppable landing pages | ||
| Paid newsletter subscriptions |
| A/B split testing | ||
| Auto resend | ||
| RSS campaigns | ||
| Deliver by timezone |
| Click maps | ||
| Tracking and campaign reports | ||
| Subscribe & unsubscribe notifications | ||
| Comparative Reporting |
| Customer support | 24/7 email & live chat support | 24/7 email & live chat support |
| Dedicated video tutorial library | ||
| Email marketing course | ||
| Multilingual |
| Users | Unlimited | 5 Seats |
| iOS mobile app | ||
| Shopify integration | ||
| Stripe integration | ||
| Transactional email service | MailerSend | Mandrill |
| Email verifier | MailerCheck | |
| API |
Why did 400,000+ Mailchimp customers switch to MailerLite?
Ease of use
Voted "Easiest to Use" email platform of 2025 by G2, MailerLite is intuitive and super user-friendly; you spend less time figuring out your tools and more time growing your business.
Great feature-to-price ratio
Starting at $10/month, you get unlimited sending, 100-step automations, unlimited landing pages, websites, and more. No watered-down entry plans here.
Fairer pricing
A platform that only charges you for your unique, active subscribers because you shouldn’t be penalized for growing your email list!
24/7 priority support
Real human support via email (Growing business) and live (Advanced), available any time, not a 30-day onboarding window that disappears when you need it most.
We switched from MailChimp to MailerLite in 2018, and we never looked back. MailerLite’s email marketing increased our email marketing campaign open rates by at least 50%, and our click through rates by 800%. MailerLite’s email deliverability contributed to an increase in open rates.
Why does our customer support leave people smiling?
Being a valued customer isn't just a phrase. It means we're always there when you need us.
I like the simplicity yet broad functionality of MailerLite. I am also a big fan of their customer support, which is fast, knowledgeable, and patient. I send a few screenshots and they are able to diagnose quickly what the issue is, and get back to me. Awesome.
I was looking for a reasonably priced email service and ML fit the bill. The customer support has been amazing. I get all my questions answered by the patient and helpful support staff. It's all done by email for me, with clear explanations, including screenshots. And trust me, I have tons of questions when I'm working on an automation.
Switching is simple and takes just a few steps
Use our AI-powered 1-click Mailchimp importer to bring your subscribers, tags, custom fields, and segments across in minutes. No CSV exports, no manual mapping, no rebuilding from scratch!
Prefer to let a professional handle your migration for you?
Keeping it Lite
We don’t just talk the talk, we walk the walk. MailerLite started out as a small business too! See how ‘Keeping it Lite’ has helped us build a product our customers love to use.
Ready to get started with MailerLite?
Our free plan includes access to most important email marketing features including unlimited segmentation, advanced automation, landing pages and more. Sign up in seconds. No credit card required.
Is MailerLite a good Mailchimp alternative? (And other questions you might have…)
What are the key differences between MailerLite and Mailchimp?
The three biggest differences are pricing fairness, simplicity, and support. MailerLite keeps things focused on what actually matters for small businesses: beautiful emails, smart automations, and landing pages, all at a price that makes sense.
Why is MailerLite cheaper than Mailchimp if it has similar features?
Because we don't charge you for contacts who've already left. Mailchimp bills you for unsubscribed and duplicate contacts, meaning your bill keeps climbing even as your active audience stays the same.
Plus, we offer unlimited sending on every paid plan and you get way more features at a way less price. For example, for 5,000 subscribers, you pay $50 in MailerLite Advanced plan and $100 for MailChimp’s Standard plan and get limited features. For 50k subscribers, you pay $340 in MailerLite Advanced plan for all the features while you pay $450 for Mailchimp’s Standard plan and get limited features.
How does MailerLite's free plan compare to Mailchimp's?
It's not even close. MailerLite's free plan includes up to 500 subscribers and 12,000 monthly emails. Mailchimp's free plan caps you at 250 contacts and just 500 emails a month, and strips out most of the features you actually need. MailerLite's free plan also includes automation, landing pages, and websites.
What happens to my Mailchimp templates and subscriber list when I switch?
Switching is straightforward. MailerLite's migration integration lets you import your subscriber list quickly, and our template library means you can get up and running without starting from scratch. Our 24/7 support team is there to help every step of the way.
Is MailerLite good for e-commerce businesses switching from Mailchimp?
Yes, MailerLite integrates directly with Shopify, BigCommerce, and WooCommerce, with abandoned cart automations, revenue tracking, and behavioral triggers built in. MailerLite's tools are built for lean teams whether they manage a diverse or focused product range.
Does MailerLite's support actually compare to Mailchimp's?
Mailchimp offers support for the first 30 days on lower-tier plans. After that, you're largely on your own unless you're on their most expensive plan. MailerLite offers 24/7 support in 12 languages on every plan, from day one. No cliffs, no chatbots, no waiting until you upgrade.
Which platform is better for solopreneurs and small businesses — MailerLite or Mailchimp?
MailerLite is better for solopreneurs and small business owners because that's who we built this for, and it's still who we build every feature for today.