AWeber vs. MailerLite
MailerLite: The AWeber alternative that gives you more for lessMailerLite gives you a modern email editor, 15+ automation templates, a website builder, and tools to sell digital products and bookings—all included on every paid plan. No surprise price jumps, no AWeber branding on your emails.
MailerLite vs. AWeber pricing
MailerLite's pricing is always fair and completely transparent. We'll send an alert when you reach your plan's limit, and we never count unsubscribes. MailerLite's free plan comes with premium features. And as your list grows, MailerLite's paid plans come in cheaper making it the ideal AWeber alternative.
| Monthly plans | MailerLite Power Plan | Aweber Plus Plan |
| Free plan | For up to 250 subscribers and up to 2,500 emails | For up to 500 subscribers and up to 3000 emails |
| Up to 2500 subscribers | $49/month | $55/month |
| Up to 5000 subscribers | $69/month | $90/month |
| Up to 10,000 subscribers | $129/month | $135/month |
| Up to 25,000 subscribers | $239/month | $250/month |
| Annual discount | 10% | Up to 33% |
| Non-profit discount | 30% | 25% |
You've outgrown AWeber: Rising prices, dated features.
AWeber got a lot of people started. But after the removal of grandfathered pricing, many long-time users are paying more than they used to, and reconsidering whether it still fits their needs.
You're paying more for less room to grow
The entry plan caps you at three automations and a single custom segment. The moment your strategy gets interesting, you're forced up a tier, or boxed in.
Your business has outgrown the inbox
Want a website, a blog, or a place to sell digital products and take bookings? AWeber doesn't have them, so you end up paying for (and stitching together) separate tools to fill the gaps.
The tools you work in every day feel dated
One editor, long described as clunky, for every kind of email you send. Modern campaigns deserve to be built in something that keeps up with you.
Build emails your way, with three editors
Different emails need different tools, and MailerLite gets that. Build polished, on-brand emails from 70+ content blocks with the Drag & drop builder. Write personal, text-forward emails in the keyboard-first Simple editor. Or own every line with the Custom HTML editor, where a built-in AI agent helps write and fix your code.
Automate every stage of the journey
Here are the flows creators, solopreneurs, and small teams set up first.
Greet people the moment they join, set expectations, and then, branch the path by what they do next. Send the offer if they clicked on the product link, or try a different angle if they haven’t opened yet.
After someone buys or downloads, follow up automatically with a thank-you and a tip to get the most from it, then a nudge toward what's next.
Layer in a purchase frequency trigger to reward regulars and gently re-engage the ones slowing down.
MailerLite builds a segment of inactive subscribers for you. Use it to trigger a re-engagement flow, a "still want to hear from us?" check-in, a reason to return, and a fresh reason to stay.
Our post-purchase email flow is so important for our customers. It's so nice that we can have a chain of emails that ensures customers understand how to use our products after they purchase them.
Reach the right people with segments and groups
Build unlimited segments based on engagement, location, customer fields, shopping behavior and any other data point. Use them to send targeted content or trigger automations.
Need help creating segments? Use the 7 pre-built segments in our library. Prefer to manually sort by interest or behavior? Use groups instead.
Your whole online presence, in one place
On MailerLite, your website, landing pages, and email all live together. Build a branded, multi-page website and high-converting landing pages with drag-and-drop blocks. Spin up a page for a lead magnet, product, or event in minutes. Create a simple link-in-bio page to add to your Instagram profile. Or, add a custom domain, and run a full blog. All of this from the same place.
“I’ve been using MailerLite landing pages recently. We used to do this on our website and I’d have to pay someone to design and build it. But now I have the template in MailerLite and it’s really easy to replicate. We send traffic from Facebook straight to these pages for various lead magnets.”
Sell everything under one roof
Sell digital products, paid subscriptions, and bookings without giving us a cut. Connect Stripe and let MailerLite handle the rest—new buyers join your list and an onboarding automation the moment they pay, bookings sync to your calendar, and every sale is tracked back to the campaign that earned it.
Already running a store on Shopify, WooCommerce, Wix, or Squarespace? Connect it in a few clicks to sync customer data and turn purchase behavior into targeted campaigns.
See exactly what your emails earn
Track the sales behind every campaign and automation, then double down on what's working in your next send.
Build custom reports in minutes around the metrics you actually care about, whether that's revenue, clicks, or how well your pop-ups and forms convert.
Put your data to work with AI
Connect MailerLite to Claude or ChatGPT via our MCP server and get a personal email marketing assistant. Ask, "Who are my most engaged subscribers this quarter?" and get an answer from your live data. Or say, "Draft a re-engagement campaign for readers who've gone quiet"—and it builds the draft inside your account, ready to review.
Analyze automations, suggest subject lines, repurpose emails into social posts. No code or API keys to wrangle.
“I love to use the AI feature of MailerLite to bounce ideas back and forth. Since I'm not a native speaker, it helps me in figuring out the best way to say certain things.”
Even more features our users love
Every paying customer gets access to all of our advanced features while saving more.
Switching is simpler than you think
Bring your whole list
Export your subscribers from AWeber and import them into MailerLite in minutes. Step-by-step migration guides cover every part of the move, and our support team is on hand if anything gets tricky.
Rebuild what you had quickly
Recreate your automations from ready-made templates, drop your landing pages into the drag-and-drop builder, and set up segments that update themselves.
Set it up once, let it run
Build a welcome sequence to greet new subscribers. Add a win-back flow for quiet contacts. Connect Stripe and turn on paid newsletters, digital products, or bookings—all feeding the same audience, tracked in the same dashboard.
Customer support is always here to help you
What really impresses me with MailerLite is how they seem to be one step ahead of the competition. Their software is incredibly progressive and works perfectly across all devices.
Keeping it Lite is working
We're big believers in the power of keeping it simple. From a clean design and easy-to-use content editor to friendly customer support. We are 100% focused on building a product that feels good every step of the way.
One of the best choices for small businesses by Email Vendor Selection
92% recommended MailerLite to a friend or a colleague on GetApp**
One of the most popular email marketing software tools by Capterra*
Named one of the fastest growing SaaS companies in the world by SaaS Mag
*The Capterra logo is a service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
**The GetApp logo is a service mark of Gartner, Inc. and/or its affiliates, and is used herein with permission. All rights reserved.
Gartner Digital Markets reviews are shared across its different brand sites and constitute the subjective opinions of individual end-users based on their own experiences and do not represent the views of Gartner or its affiliates.
MailerLite vs. AWeber full feature comparison
| Features | MailerLite Power Plan | AWeber Plus Plan |
| Sell digital products natively | ||
| Appointment booking—paid & free | ||
| Shoppable landing pages | ||
| Send paid newsletters | ||
| E-commerce integrations |
| Signup forms | ||
| Websites | ||
| Landing pages | ||
| Pop-ups | ||
| Promotion pop-ups | ||
| Segmentation & Tagging | ||
| Subscriber management | ||
| Facebook custom audiences | ||
| MCP server | ||
| Public API & integrations |
| Drag & drop newsletter editor | ||
| Simple email editor | ||
| Image library | ||
| Unlimited email templates | ||
| Custom HTML newsletter editor | ||
| AI writing assistant | ||
| E-commerce campaign |
| Multi-step email automation builder | ||
| Automation spilt testing | ||
| Automation templates | ||
| Multiple trigger automations | ||
| Automation steps | Unlimited | Unlimited |
| RSS campaigns |
| Build and publish websites | ||
| Landing pages | Unlimited | Unlimited |
| Unlimited landing page templates | ||
| Create your own landing page template | ||
| Unlimited domains | ||
| A/B split testing | Limited | |
| Click heatmap | ||
| Create a blog | ||
| Password protection for websites | ||
| Custom code injection | ||
| Customizable favicon |
| Email A/B testing | ||
| Surveys and quizzes | ||
| Newsletter inbox preview (Send test email) | ||
| Dynamic content | ||
| Deliver by subscriber timezone | ||
| Smart sending | ||
| Auto resend campaigns | ||
| Unsubscribe page builder |
| Custom data range for reporting | ||
| List growth reporting | ||
| Individual subscriber profiles | ||
| Newsletter click maps | ||
| E-commerce sales tracking | ||
| Automation real-time reports | ||
| Comparative reporting |
| Knowledge base | ||
| Live Chat support | 24/7 email & live chat support | 24/7 email support. Live chat and phone support, hours vary |
| Request a feature |
| Users | Unlimited | Unlimited |
| iOS mobile app | ||
| Shopify integration | ||
| Stripe integration | ||
| Transactional email service | MailerSend | |
| API |
Ready to get started with MailerLite?
Our free plan includes access to most important email marketing features including unlimited segmentation, advanced automation, landing pages and more. Sign up in seconds. No credit card required.
Frequently asked questions
Is MailerLite a good AWeber alternative?
For most creators, solopreneurs, and small businesses, yes. MailerLite covers everything you'd expect from AWeber—email campaigns, automation, signup forms, landing pages—and adds tools AWeber doesn't have, like a full website builder, a blog, native digital product sales, and appointment booking. You get three email editors instead of one, automation that branches by subscriber behavior, and an AI assistant that works directly with your live data. It's a strong fit if you want room to grow without stitching extra tools together.
How does MailerLite pricing compare to AWeber?
MailerLite tends to come in cheaper as your list grows, and the pricing is built to stay predictable. We count only active subscribers, never unsubscribes, and we send an alert when you're approaching your plan's limit rather than bumping you up unexpectedly. Both platforms scale by subscriber count, but MailerLite includes advanced features across paid plans. At 5,000 subscribers, AWeber's Plus plan runs $90/month, whereas MailerLite’s Plus plan comes at $69/month.
Why did AWeber raise prices in 2024?
In December 2024, AWeber raised rates by 50–150% and eliminated all grandfathered pricing, which meant long-time customers on older plans were moved onto current pricing. New users weren't affected, since they were already on the newer pricing model. If you signed up years ago and recently saw your bill jump, this is likely why.
Does MailerLite have a website builder? AWeber doesn't.
Yes. MailerLite includes a website builder that uses the same drag-and-drop blocks you use for emails, so you can build a branded, multi-page site, run a full blog, add a custom domain, and create a link-in-bio page—all from one account. AWeber offers landing pages but no full website or blog builder, so on AWeber you'd typically pay for and connect a separate tool to cover that.
Can I sell digital products or paid newsletters with MailerLite?
Yes. You can sell digital products, paid newsletter subscriptions, and 1:1 or group bookings, and MailerLite doesn't take a cut of your sales. Connect Stripe and the rest is handled for you: new buyers join your list, an onboarding automation can trigger the moment they pay, bookings sync to your calendar, and every sale is tracked back to the campaign that earned it.
Does AWeber offer better email automation than MailerLite?
AWeber invented the email autoresponder and handles common workflows reliably, but its entry plan is limited—often just a handful of automations and a single segment—and reviewers frequently note its automation lacks the branching and multi-trigger depth found in more modern tools. MailerLite includes multi-step automation, behavior-based branching, multiple triggers, and automation split testing across paid plans, plus a library of 15+ templates to start from. For most growing strategies, MailerLite gives you more room before you hit a wall.
Can I migrate from AWeber to MailerLite easily?
Yes. Export your subscribers from AWeber and import them into MailerLite in minutes. Step-by-step migration guides cover every part of the move, and support is on hand if anything gets tricky. Once your list is across, you can rebuild automations from ready-made templates, drop landing pages into the drag-and-drop builder, and set up segments that update themselves.