MailerLite vs ActiveCampaign: Pay less for more
Save big when you switch to MailerLite from ActiveCampaign. Build campaigns, automate your marketing, and sell directly from your emails, all on plans that stay affordable as you grow.
Why did 19,450 ActiveCampaign customers switch to MailerLite?
Fairer pricing
A generous free plan and affordable paid plans to support you as you grow.
Sell straight from your emails
Sell paid newsletters, digital products, or bookings from the same platform with 0% commission.
*Stripe processing fee applies
User-friendly
An intuitive interface that makes designing emails and automations a breeze.
24/hr support
Customer support agents all over the world who never leave you hanging.
See how much you could save with MailerLite
Last updated: August 2026
| Monthly plans | MailerLite Power Plan | ActiveCampaign Plus Plan |
| User seats | Unlimited | 1 |
| Customer support | 24/7 live chat & email support | Limited & hours vary |
| Up to 1,000 subscribers | $39 | $49 |
| Up to 5,000 subscribers | $69 | $145 |
| Up to 10,000 subscribers | $129 | $189 |
| Up to 25,000 subscribers | $270 | $389 |
| Up to 50,000 | $389 | $609 |
“I kissed quite a few frogs before I found MailerLite. I was with Klaviyo, ActiveCampaign, MailChimp and a few others. But I had so many problems. MailerLite is the first platform that is techy enough to do what I need, but easy enough that I don’t end up making massive mistakes, which I have done with other platforms. MailerLite has 100% worked.”
Our customers have spoken:
“Easiest to use 2025”
Turn emails into income
Sell digital products, run paid newsletters, and take bookings right from the platform, all at 0% commission. Connect Stripe once and the rest runs itself: buyers join your list the moment they pay, purchases trigger your automations, and bookings sync straight to your calendar.
No Zapier integration, separate storefront, or add-on fees needed.
Build emails your way, with 3 editors
The Drag & drop editor lets you design polished, responsive newsletters from customizable blocks. The Simple editor keeps the focus on your words for personal, text-led newsletters. And the Custom HTML editor gives you full command of the build, with an AI assistant.
“MailerLite’s no-code builder is the best I’ve tried. It makes it straightforward to create beautiful emails. I think it’s in a class of its own. I love the reusable components so I can create something, save it, and use it later on.”
We’ve got a block for that!
Event RSVPs, surveys, image carousels, countdown timers…Get over 70 content blocks to drop into your landing pages and newsletters.
Goodbye third-party survey tools, hello survey block! Collect valuable feedback from subscribers and increase customer satisfaction with branded surveys and quizzes, embedded in your email with a simple drag and drop.
Wrap up your email in style with personalized signatures (choose one or add your own).
Harness the power of discount codes in your email marketing campaigns.
Capture attention with a tasteful selection of images about you and your business.
Perfect for a product launch, special event, giveaways and more, it’s the ideal way to create a sense of urgency.
Fill up your guest list using the event RSVP button in your email.
Fully customizable templates
Start your project with at least 70% of the work already done.
Stunning templates that are built for conversions and display on all screen sizes.
Automate every stage effortlessly
Build workflows that respond to how each subscriber behaves. Trigger flows from a signup, a clicked link, a date, or an action in your store, then branch the path based on what people do next.
Recover abandoned carts automatically. Turn first purchases into repeat ones through product promotion and purchase frequency triggers. Win back quiet subscribers with a re-engagement flow.
Get an AI-powered email marketing assistant
Connect MailerLite to Claude, ChatGPT, or Gemini with our MCP server, and let your AI tool work with your live data directly. Ask it to analyze which campaigns performed best, draft a new one from a blog post, build a segment of your most engaged subscribers, or flag the ones who've gone quiet. It reads your account and acts on it, all from your chat.
Multiple scheduling options
Everyone deserves to optimize their campaigns. Send emails based on your subscribers’ timezones or use AI to send emails right when they’re most likely to open them.
Grow beyond your email list with websites and landing pages
Spin up landing pages with a drag-and-drop builder. Capture leads with embedded forms and pop-ups. Create a simple link in bio page to drop in your social media profile. Build a multi-page website with a blog and custom domain.
Transactional emails with MailerSend
Unite your transactional and marketing email ecosystem with MailerSend—our transactional email service. Plans start at $0/month.
Full feature breakdown: MailerLite vs ActiveCampaign
TL;DR—it’s all you need to grow your business with email marketing.
| Feature | MailerLite Power | ActiveCampaign Plus |
| Drag & drop editor | ||
| AI writing assistant | ||
| Custom HTML newsletter editor | ||
| Surveys | ||
| Quizzes | ||
| RSVP event invitation block | ||
| E-commerce campaigns |
| Pop-ups | ||
| Promotion pop-ups | ||
| Embedded signup forms | ||
| Subscriber management | ||
| Landing pages with custom domains |
| Build and publish a website | ||
| Create a blog | ||
| Unlimited custom domains |
| Sell digital content | ||
| Bookings | ||
| Shoppable landing pages | ||
| Paid newsletter subscriptions |
| A/B split testing | Limited to emails | |
| Auto resend | ||
| RSS campaigns | ||
| Deliver by timezone |
| Click maps | ||
| Tracking and campaign reports | ||
| Subscribe & unsubscribe notifications | ||
| Comparative Reporting |
| Customer support | 24/7 email & live chat support | Basic email & chat support |
| Guides & tutorials | ||
| Multilingual |
| Users | Unlimited | 1 seat |
| iOS mobile app | ||
| Shopify integration | Yes, but excludes Shopify plus | |
| Stripe integration | ||
| Transactional email service | MailerSend | Postmark |
| API |
Why does our customer support get so much love?
You should feel like a valued customer. To us that means never being left in the lurch when you need help.
Great level of satisfaction in terms of the results we are obtaining in our campaigns. Also important to mention the amazing customer service provided. Always very quick, detailed and helpful. Message Factory couldn’t be any happier working with MailerLite!
Switching is easy, here’s how
Our award-winning customer support team is available 24/7 during your free trial to help you.
When evaluating solutions for email marketing, MailerLite's name kept coming up from other power-users. In the last 5 years we've added over 10k active subscribers. Their support team is always quick and fantastic, couldn't be happier with our choice!
See why 1M+ small businesses choose MailerLite
Take us for a spin by unlocking all of our features for 14 days.
And if you don’t fall in love with MailerLite? You don’t have to do a thing. You won’t be sneakily charged once your trial ends. But we’ll welcome you back with open arms if you need us.
No credit card required
How does the design experience differ between ActiveCampaign and MailerLite?
And other questions you might have…
How does the design experience differ between MailerLite and ActiveCampaign?
The main difference is how intuitive the two tools are. The design experience in MailerLite is easier to use thanks to a more user-friendly Drag & drop editor. You can choose from over 70 content blocks to build beautiful emails, landing pages, and even full websites. These are fully customizable to match your brand colors and style.
ActiveCampaign also has a drag & drop editor but many customers complain that the blocks are hard to customize, it’s slow and the user interface is clunky.
What are the key differences between MailerLite and ActiveCampaign?
MailerLite has a free plan and affordable paid plans, with monetization tools and a website builder built in. ActiveCampaign leans toward advanced automation and CRM, but charges for SMS, CRM pipelines, and extra users as add-ons, so costs can climb beyond the headline price.
MailerLite also provides a superior user interface that’s intuitive and easy to use. With highly customizable Drag & drop functionality, many feel it’s easier to use than ActiveCampaign’s equivalent.
Finally, MailerLite offers award-winning customer support that’s available 24/7. ActiveCampaign only offers premium support to its highest-paying customers whereas MailerLite customers can benefit from 24/7 email support from just $12/month.
Does MailerLite offer more affordable pricing compared to ActiveCampaign?
Yep! Three stand out: price, ease of use, and what's included as standard. MailerLite has a free plan and affordable paid plans, with monetization tools and a website builder built in. ActiveCampaign leans toward advanced automation and CRM, but charges for SMS, CRM pipelines, and extra users as add-ons, so costs can climb beyond the headline price.
Can both MailerLite and ActiveCampaign integrate with e-commerce platforms like Shopify and WooCommerce?
Yep, but MailerLite offers these integrations for cheaper. You can integrate your E-commerce store with MailerLite for absolutely free which isn’t possible with ActiveCampaign.
Is there a free plan available for MailerLite and ActiveCampaign?
ActiveCampaign doesn’t have a free plan. MailerLite has a free plan for up to 250 subscribers that includes automation, landing pages, forms, and a website builder.
Do MailerLite and ActiveCampaign support SMS sending?
MailerLite supports SMS sending via MailerSend—a transactional messaging platform. ActiveCampaign users can only get access to SMS sending with a paid third-party add-on.
Can I sell digital products and paid newsletters with MailerLite?
Yes. MailerLite lets you sell digital products, run paid newsletter subscriptions, and take bookings directly from the platform at 0% commission (you only pay Stripe's processing fee). ActiveCampaign has no built-in equivalent, so selling usually means wiring up separate third-party tools.
Which platform is better for small businesses, MailerLite or ActiveCampaign?
We might be biased but we believe it’s MailerLite. MailerLite started as a small business so it’s been built specifically with the needs of small business owners in mind. That’s why we focus so much on keeping our tools user-friendly and affordable so we can grow with you.