To connect Mailerlite to your WooCommerce store:
First, install the plugin here. To locate the integration page in your account, Go to the Integrations tab, then WooCommerce.
Once your plugin is installed, you will be able to see the e-commerce performance on your dashboard, and new subscribers that accept marketing will automatically have their names and email address added to your MailerLite subscriber list.
Some key features of the WooCommerce integration include:
Campaign Sales Tracking - Track your sales made from your e-commerce email campaigns.
Product Importing - All of your product details including images are imported to your drag & drop builder.
Purchase-based Automation - Send automated offers that are triggered by your customers’ purchases.
You will also notice a variety of new segments that have been created which can be found under Subscribers and then Segments. These segments are dynamic and will adjust based on your customer’s purchase behavior.
There are also four extra automation triggers that are added when this plugin is installed:
Purchases any product
Purchases specific product
Purchase from category
These triggers give you the option to send timely and targeted follow-up emails based on their purchase activity.
For a more in-depth look at each trigger, check this help article.
When using e-commerce automation workflow, you will see the number of orders, revenue and conversions made in the E-commerce tab of the automation overview.
For more information on E-commerce settings, check where to manage e-commerce integration settings.