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WooCommerce integration features

To connect Mailerlite to your WooCommerce store:

First, install the plugin here. To locate the integration page in your account, Go to the Integrations tab, then WooCommerce

Once your plugin is installed, you will be able to see the e-commerce performance on your dashboard, and new subscribers that accept marketing will automatically have their names and email address added to your MailerLite subscriber list. 

Some key features of the WooCommerce integration include:

  1. Campaign Sales Tracking - Track your sales made from your e-commerce email campaigns.

  2. Product Importing - All of your product details including images are imported to your drag & drop builder.

  3. Purchase-based Automation - Send automated offers that are triggered by your customers’ purchases.

You will also notice a variety of new segments that have been created which can be found under Subscribers and then Segments. These segments are dynamic and will adjust based on your customer’s purchase behavior. 

There are also four extra automation triggers that are added when this plugin is installed:

These triggers give you the option to send timely and targeted follow-up emails based on their purchase activity.

For a more in-depth look at each trigger, check this help article

When using e-commerce automation workflow, you will see the number of orders, revenue and conversions made in the E-commerce tab of the automation overview. 

For more information on E-commerce settings, check where to manage e-commerce integration settings.

Are you using the WooCommerce integration? In this video, we’ll show you what you can do with this nifty plugin.

First, install the plugin and make sure it’s turned on. Go to the top right dropdown menu on your dashboard and click Integrations, then WooCommerce. You can slide the bar to make sure it’s turned on.

Once your plugin is installed and active, you can see the e-commerce performance on your dashboard. When creating a new campaign, you will have access to e-commerce building blocks in the editor. Now you can add products straight from your store, either by picking them from the list or searching for the product name. There are single and multi-product blocks available in the editor. On the right side, you can change the content and design of each product.

When you’re ready to send your email campaign, you can choose from a variety of segments. These segments are automatically created after installing the WooCommerce integration and include segments like First Time Customers and High Spending Repeat Customers. You can use or exclude the segments or skip this part and send your email campaign to a subscriber group. An overview of all segments can be found under Subscribers and then Segments.

In the overview in the next step you’ll find another WooCommerce option, namely e-commerce link tracking. By activating this, you can track purchases made by each individual subscriber.

The next thing you can do with WooCommerce, is to connect it to your automation. The WooCommerce triggers for automated campaigns are based on purchases of any product, specific products or products from a category. This allows you to send timely and targeted follow-up emails. For example, use the link trigger Purchase any product to send a thank you email after purchase. The specific product trigger can be used to send upselling or informational emails after someone buys a certain item. The product category trigger is also a great way to start a new workflow or use an action to add subscribers to a specific group.

If you’ve connected WooCommerce to an automation workflow, you will see the results directly in the automation area. Click on the automated campaign that uses WooCommerce and select the tab E-commerce. In this view you’ll see the number of orders, revenue and conversions made.

You might also be interested in this article which explains where to manage e-commerce integration settings.

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