How to connect WooCommerce to MailerLite

The MailerLite plugin for WooCommerce allows you to automatically sync your WooCommerce customers with your MailerLite subscribers.

To install the MailerLite plugin for WooCommerce:

1. Go to your WordPress dashboard.

2. In the sidebar, click Plugins and choose Add plugin.

3. Use the search field to search for “MailerLite” to locate the WooCommerce - MailerLite plugin.

4. Click Install now followed by Activate. You will need to be on a Business plan in Wordpress in order to connect plugins.

5. In the sidebar, click WooCommerce and choose the tab MailerLite.

6. You will need your API key. To find it, open your MailerLite account and go to the Integrations tab.

7. Locate the MailerLite API section and click Use.

8. Click Generate new token.

9. Enter a name for the token such as "WooCommerce" and click Create token.

10. Copy the token and return to the MailerLite page in WooCommerce. Paste your key in the API key box and click Connect account.

11. Select the MailerLite group or create a new group that your WooCommerce customers will be added to after they make a purchase and subscribe to your newsletter.

12. Click Start import.

That’s it! Your WooCommerce account is now connected to your MailerLite account.

When you install the WooCommerce-MailerLite plugin, your existing subscribers in MailerLite will have their purchase data synced.

Additionally, all new subscribers that agree to join your mailing list will automatically be added to MailerLite.

Customers that already existed in your WooCommerce list but did not already exist in your MailerLite list will not be synced, along with new subscribers that sign up without accepting marketing emails.

When you sync your WooCommerce customers with MailerLite, their data is synced with them including their name, email address, and order information. This information is added to your subscriber Fields. You can then create segments using your subscriber fields.

WooCommerce fields include:

• Woo orders count - The number of orders that the subscriber has made

• Woo total spent - The total amount of money that subscriber has spent on your WooCommerce store

• Accepts marketing - Whether or not your subscriber gave their permission to receive marketing emails.

In addition to using these fields to collect data, you can also use them to search for subscribers and create segments.

Our Products element in the Drag & drop editor allows you to add your WooCommerce product directly into your MailerLite campaigns. 

This will automatically import images, descriptions, and prices of your products and link directly to your Shopify store.

To add a product to your newsletters:

1. Open your campaign in the Drag & drop editor.

2. Under the Products section, you will find Import from stores. Simply drag and drop the element into your email.

3. Click into the block to open the settings on the right. Use the Add products from your store button to add products from WooCommerce.

4. If your account has multiple stores connected, be sure to select your WooCommerce store from the drop-down list.

5. You can choose to display one product or multiple. Once the product is selected, click Add products.

6. Click into the block to open the Settings on the right. From here, you can adjust elements like image positioning, alignment, and choose which details such as Price and Description are displayed.

7. Click Save settings to save your edits.

8. When you are done editing your campaign, click Done editing.

9. On the Campaign details page, fill out the Subject line, Preheader, and choose the Recipients to send your campaign.

When a subscriber purchases your WooCommerce product through the newsletter and completes the transaction, the order will be tracked in the campaign’s report in the Orders tab.

To promote your WooCommerce products in a landing page:

1. In the landing page editor under Elements, check the Special category to locate the Products element.

2. Or, under Sections, you can find Multiple product sections in the Pricing & Purchase category.

3. Drag and drop either of these elements into your landing page to add your WooCommerce products.

4. Click the Settings icon to open the panel on the right.

5. Choose Add products from your store to select the products to add to this site.

6. If you have multiple e-commerce stores connected to your MailerLite account, choose your WooCommerce store.

Once you have selected your Shopify products, click Add products.

7. Once you have added your products, click the Settings button to open the configurations on the right. Here, you can edit the Product and Success view, as well as choose Layout, Content, and Button settings.

8. When a subscriber purchases your WooCommerce product via the landing page and completes the transaction, the order will be tracked in the site’s report in the Orders tab.

When you connect your Shopify store, it sends customer and order data to your account in real time.

MailerLite automations (E-commerce triggers specifically) use this data to automatically start workflows based on customer actions, such as when someone places an order or abandons their cart.

To create an automation that is triggered when someone interacts with your Shopify store:

1. Navigate to Automations.

2. Click New automation.

3. Choose to Start from scratch or use a Template.

4. In the Triggers area, scroll down to the E-commerce triggers. These triggers include: 

   • Abandoned cart

   • Purchases any product

   • Purchases specific product

   • Purchases from category

   Drag and drop any trigger into the workflow editor.

When you select the Abandoned checkout trigger, the workflow will trigger when a subscriber adds items to their cart but leaves before purchasing. 

In the sidebar, select the number of hours (or days/weeks/months) after cart abandonment when you’d like your automation to trigger.

In the left sidebar in the Settings tab, you’ll see an option labeled Allow subscribers to re-enter automation peat the workflow.

This automation trigger will be executed for your customers who are also newsletter subscribers, or first-time buyers who have provided their email address and accepted marketing permissions.

When you select the trigger Buys any product, the automation workflow will be triggered when a subscriber makes any purchase from your store and that purchase is marked as complete.

In the right side, choose your Shopify store.

Click Save to apply your trigger settings.

When you select the trigger Buys specific product, the automation workflow will trigger when a subscriber purchases a specific product that you have selected, and that purchase is marked as complete.

1. Select the workflow trigger Buys specific product.

2. Click the button labeled Select a product from your store.

4. Select the product that, when purchased, you would like to trigger this workflow and click Insert.

5. Click Save to apply your trigger settings.

When you select the trigger Buys from category, the automation workflow will trigger when a subscriber purchases any product from a category that you specify. 

To set up this trigger:

1. In the sidebar in the Triggers tab, scroll down to the E-commerce automation triggers.

2. Select the trigger Buys from category.

3. Select the category you want to use as your workflow trigger.

4. Click Save to apply your trigger settings.

For a simple and effective design, check out the Abandoned cart e-commerce automation template!

If a customer of your WooCommerce store makes a purchase, and is not added to your active subscriber list or does not trigger a purchased-based automation, you can check the following factors:

• Order status -In platforms like Shopify and WooCommerce, the order status needs to be marked as Pending payment, Processing or Completed in the store before an e-commerce automation will trigger.

• Accepts marketing - If your customer did not check the box to accept email marketing at checkout, they cannot be synced to your MailerLite account.

Additionally, on your order page in the bottom right corner, you will find a window labeled MailerLite. The information in this window is there to assist you in making sure your customers are synced successfully. There are six factors in the MailerLite window that you can review:

• Signed up for mailing list - Indicates whether or not a subscriber has accepted marketing or signed up for your mailing list

• Subscribed to mailing list - This factor then indicates whether or not the subscriber has been successfully added. For example, if you have double opt-in for API enabled subscribers won’t be subscribed to the mailing list until they confirm their subscription in their inbox

• Already in the subscriber list - Indicates that the subscriber was previously subscribed to your mailing list prior to making this purchase

• Subscriber data updated - Indicates that the existing subscriber has been updated with new information included in this order

• Order data submitted - This will show whether or not the subscriber's order information was added to MailerLite

• Order tracking completed - Simply indicated that the customer, along with their order data, have been successfully added to MailerLite and the sync is complete