MailerLite’s Shopify integration allows you to automatically sync your Shopify customers with your MailerLite subscribers. By installing the integration, you will be able to select a group in MailerLite to add your Shopify customers. Furthermore, you will have access to additional e-commerce features, such as abandoned cart emails and much more.
To set up the MailerLite integration for Shopify:
On your Shopify admin panel and navigate to the Apps page.
Click Visit Shopify app store.
Search for MailerLite Email Marketing by MailerLite.
Note: Ensure that the app you add was developed by MailerLite.
Click Add app.
This will redirect you back to your Shopify admin panel where you’ll need to click Install app.
Here you will be asked to input your MailerLite API key. Click on the link beneath the input field to open the Developer API page in MailerLite. You can copy the API key from this page and paste it into the input field in your Shopify admin panel.
Note: You can also find the developer API key in your MailerLite account by clicking the right-hand dropdown menu, choosing the Integrations page, then clicking Developer API.
After installing your API key, you will be asked to select the Subscriber group that you want your Shopify customers to be added to. You can also opt to create a new group.
Once you select your subscriber group, a window will appear in which you can select to sync all Shopify customers to that group or only the Shopify customers that have accepted marketing from you.
If you click Yes, only customers who accept marketing will be added to MailerLite. If you click No, sync all, then all of your customers will be added to MailerLite, regardless of whether or not they accept marketing.
That’s it! You can now find your Shopify customers in the group you selected. New Shopify customers will also be added to that group.
Here are four features within the MailerLite-Shopify integration that will help you level up your email marketing and track its success.
1. Data synchronization and sales tracking
When you sync your Shopify customers with MailerLite, all their data is synced with them including their name, email address, and order information. This information is added to your subscriber Fields. You can then create segments using your subscriber fields.
You can also track the sales made through your campaigns in order to measure the success of your email marketing.
To track the sales made through your campaigns:
Click the Sent tab.
Find the campaign you wish to track and click View report.
Click the E-commerce tab.
Here you can find the number of orders made via that campaign, the total revenue generated, and the percentage of readers that converted into sales.
Note: You may find that the Total revenue does not match the number in your Shopify total spent field. This is because Total revenue only refers to the revenue generated from your MailerLite campaigns. Any orders placed in your shop within 30 days of a link to your shop clicked from any of your campaigns or automations will be considered as email revenue. Your Shopify total spent field includes all purchases, including those not made through MailerLite.
2. Product blocks in your newsletter
Save time while crafting your newsletters by using our e-commerce product blocks. Product blocks automatically import images, descriptions, and prices of your products and link directly to your Shopify store.
To add a product block to your newsletters:
Open your campaign editor.
In the left-hand sidebar, use the dropdown menu to select E-commerce integration blocks.
Drag and drop your preferred product block into your newsletter.
Click the product block to select it.
In the right-hand sidebar, click Add products from your store.
A window will appear in which you can select the products you wish to display.
Click Insert once you have selected your product.
If you wish to edit the information displayed in your product block, click the product block to select it. Then, in the sidebar, click the pencil icon next to your product.
Here you can edit the product name, URL, price, and CTA button.
3. E-commerce automation triggers
These triggers include:
Purchases any product
Purchases specific product
Purchases from category
For everything you need to know about e-commerce triggers, read our article on how to set up automation triggers.
Note: Only customers who accept to receive email marketing from you can be triggered for e-commerce automations.
4. Abandoned cart emails
By creating an automation with the trigger Abandoned cart, you can create responsive emails that send automatically after a subscriber has abandoned their cart.
For everything you need to know about abandoned cart emails, including step by step set up instructions, take a look at our article on How to create an abandoned cart automation.