What is a campaign?
A campaign is a regular, stand-alone newsletter that you can send to your selected subscribers. If you would like to set up an automated email sequence, check out this automation overview instead.
There are different types of campaigns to choose from including regular campaigns, RSS campaigns, Auto-resend and A/B split test.
How to create a campaign
To create a campaign:
Navigate to the Campaigns page and click Create new.
Under Campaign details, enter an internal campaign name for your campaign.
Select your chosen Campaign type.

Note: The campaign type can’t be changed once the campaign is created. If you need to change the campaign type, you can create a new email and select your recent draft as a template.
Click Save and continue.
Here you'll find the Campaign details page. This is where you can apply the following settings:
Campaign name - For internal use only. It will not show up to your subscribers.
Subject - This text will be displayed in the Subject field of your recipient's email client.
Who is it from? - Here you enter the text that will be displayed in the From field of your recipient’s email client. We recommend that you use your own domain email and name, such as yourname@yourcompany.com. Avoid emails like no-reply@yourcompany.com.
Tracking options - Select whether or not you wish to track opens or enable Google Analytics.
Language - This is the language of your newsletter. The language you choose here will also be used on your unsubscribe page.

Once you're happy with your Campaign details, click Next step.
Now it's time to choose your campaign editor.

You can also use click the tabs above the editor selection to create a campaign using:
Your own templates
Predesigned templates from the template gallery
Recent emails from your Sent folder, Drafts folder, or automation workflows
When reusing recent emails, you can toggle to view your latest drafts, sent campaigns, and automation emails. You can then select one of those campaigns to create a new newsletter.

If you would like to create a new campaign from scratch, you can select from the Drag & drop editor, Rich-text editor or Custom HTML editor (paid plans only).
When creating a new campaign, we recommend using the Drag & drop editor. Using the Drag & drop editor is not only the easiest way to create a newsletter, but it also provides a lot of simple ways to customize your campaign and make it unique.
Take a look at our newsletter gallery for examples of how other users create their campaigns using the Drag & drop editor.
How to choose recipients for your campaign
Once you have finished editing your campaign, click Done editing. Then you will be directed to the Recipients page.

Here, you can select which groups and/or segments you want to receive this campaign.
To include a group or segment, checkmark the box next to the group/segment’s name. To exclude a group or segment, click the Exclude group/segment button.
How to select recipients using the advanced tab
To select recipients using advanced options, click the Advanced tab.

Here you can select recipients using filters. For example, the advanced option comes in handy when you want to send your campaign to:
A single subscriber - Choose the filters Email > Equals > (subscriber’s email address)
Subscribers who did not open a previous campaign - Use the filters
Campaigns > Was sent > [name of the campaign]
AND
Campaigns > Was not opened > [name of the campaign]

Once you have selected your recipients, click Next step.
How to review and confirm a campaign
Once on the Review and confirm page, you can:
Edit the Subject and sender info
Preview and Edit your campaign’s content
Preview and Edit the plain-text version
Send a test email to preview your campaign’s layout
Select tracking options
Edit your campaign’s recipients

When you are satisfied with your campaign’s content and settings, click Next step.
How to schedule a campaign
When you reach the scheduling step, you have three options for sending your campaign:
Send now - Immediately send your campaign
Send later - Set up a schedule to send your campaign at a specific time
Deliver based on time zones - Schedule your campaign for a selected time in all time zones
When scheduling a campaign for later, you must select the following details:
The date on which your campaign will be sent
The time at which your campaign will be sent
The time zone for which you’re scheduling your campaign

If you are scheduling an RSS campaign, your scheduling page will have some additional settings.
If you would like to enable Google Analytics, check the box to use Google Analytics link tracking to track clicks from your campaign.
Once you have selected when you would like to send your campaign, and whether or not you would like to enable Google Analytics, click Send/Schedule.
Once scheduled, your campaign will appear in your Outbox until it is sent. Once sent, it will appear in your Sent folder.

How to cancel a sending campaign
If you wish to cancel your campaign:
Navigate to your Outbox.
Click the More button next to your sending campaign.
Select Cancel sending.

Note: Once the campaign leaves the Outbox and lands in the Sent tab, it's no longer possible to cancel it.
How to duplicate a campaign
To duplicate a campaign:
Navigate to the Campaigns page.
Click the Drafts or Sent tab.
Click the More button next to the campaign and select Duplicate.

A copy of the campaign will appear in the Drafts tab.
Once a sent campaign has been copied to drafts, you can edit and resend it to your subscribers.