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Types of campaigns

Ready to create your very first email campaign? Learning how to create your email campaign with MailerLite is easy.

When you're just getting started, you'll see a big orange button in the Campaigns section that says Create your first email. After clicking this, you'll have 4 campaign options to choose from:

  1. Regular campaign

  2. A/B split campaign (to test different versions)

  3. Auto resend (to resend an email to people who didn't open/click your previous email)

  4. RSS (to automatically send new posts from your blog)

Once you've chosen, add your subject and sender information.

In the next step, you'll choose everything related to the newsletter design. Either use our drag & drop editor (recommended), rich text editor or your own HTML. You can also choose from many different newsletter templates we already prebuilt for you. You'll find these in the Template gallery.

In the drag & drop editor, you can freely move blocks into your newsletter and change the design and settings. Press the shift key in case you want tighter line spaces. Please watch our separate videos about the editor to be in the know about all the features.

In the Recipient view, you can add your subscribers.

In the final view, you'll see an overview of all the settings. You can then decide to send your email directly or plan it for later. Once your email is sent, it will move from the Outbox to the Sent folder.

Furthermore, you can copy and delete campaigns, view stats, preview the email or save the email as a pdf.

For email sequences, press the Automation tab.

To learn more, take a look at this article on How to create and schedule a campaign.

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