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Event countdown emails

Hosting an event? What better way to get your readers excited than to send out an event countdown email sequence! Today you’ll learn how.

Let’s start by clicking on Campaigns and then Create campaign. Fill in the campaign name and click Next. 

In the first email of your sequence, you can communicate important information and how many days are left until the event. In the next step, choose the right segment or group. The group should be the one related to the signup form on the event page, and there needs to be at least one person in the group. Then click Review and Confirm.

Then, instead of sending your campaign immediately, choose the Send later option. Schedule your campaign a bit before the event (for example, two weeks).

You can see all scheduled emails in the outbox.

For the second reminder email, copy the one you just made from the outbox folder. It will appear in your drafts. Or, create a new campaign and choose the email in the Email design step (we prefer the first copying method). 

In this follow-up email, you don’t need to change much apart from the text that mentions the days left until the event. After choosing the subscribers, you can schedule the email to be sent out closer to the event date (for example, one week).

You can then check your outbox again, and you’ll see the two scheduled emails there. Review the times to make sure they will be sent at the right time.

You can repeat this process as often as needed (e.g. two weeks, one week and one hour before the event). You could even send an email saying ‘the event has just started’. The good thing is that you can already set up the email sequence way before the event is coming up. You’ll thank yourself later!